A first of its kind event is launching this fall, and it’s dedicated solely to product transparency. The Path to Purchase Institute will host TransparencyIQ, on October 17-18 in Rosemont, IL to bring the industry together around strategies and best practices for product transparency initiatives. TransparencyIQ offers a focused environment for like-minded individuals to gather and discuss challenges, gain insights, share best practices and learn from diverse perspectives. Label Insight is proud to be the founding sponsor of this important industry-wide event.
Label Insight’s 2016 Transparency ROI Study found that 94% of consumers say it is important that brands and manufacturers are transparent about what’s in their food and how it is made. In fact, transparency tops the list of factors that motivate consumers to be loyal to a brand and 73% of consumers are willing to pay more for a product that offers complete transparency.
Many CPG brands and retailers are responding to the customer demand for information by adopting a philosophy of transparency. “Transparency is emerging as a critical consideration on the shopper's path to purchase. While ingredient information is vital, it's only part of the honest and authentic relationship shoppers want to have with the products and services they purchase,” said Michael McMahon, president and executive director of the Path to Purchase Institute. “In a highly competitive market, transparency is a successful strategy for winning consumer loyalty.”
Industry leaders from Pepsico, Topco, Unilever, GS1 US, Cognizant and the University of North Carolina have joined Label Insight and the Path to Purchase Institute to shape this groundbreaking event.
For more information or to register, visit www.transparency-iq.com. Use TQLABEL to take $100 off through until Aug 31! We hope to see you there!