Label Insight is dedicated to providing clients and partners with the opportunity to leverage their SmartLabel™ pages beyond a flexible regulatory compliance solution to engage, educate and inform consumers of any COVID-19 related information with our new healthy and safety banner. With the current coronavirus pandemic at the forefront of our minds, it’s not surprising that 91% of Americans are concerned about COVID-19 while 76% feel prepared to handle its impact on their lives. At Label Insight, we understand consumers are surrounded by COVID-19 information, but we also recognize the need for them to have the most up-to-date information readily accessible to further their preparedness.
Our customizable health & safety banner is an innovative solution that can be used across all SmartLabel™ product categories to notify consumers of any product recalls or current health & safety crises like the novel coronavirus. This banner efficiently empowers brands and retailers to direct their consumers to a federal agency or their own resource center for information on preventive measures, effective products or any additional usage instructions. This is particularly beneficial for retailers and brands to clarify or explain how certain products can be used during this time.
How does it work?
The banner does not disrupt the current SmartLabel™ user experience as it sits above all product information. Once the consumer clicks through the banner, they will be redirected to the federal agency or branded site, leaving the SmartLabel™ page as illustrated below:
We understand this is an uncertain time, and consumers rely on having updated information at their fingertips when shopping online. Through this banner, we want to not only provide consumers with the knowledge to make better product choices, but we also want to ensure our brands and partners have the ability to distribute relevant and valuable information to their customers.