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Nicole Meyerson

By: Nicole Meyerson on May 21st, 2018

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Going Beyond the Label with LabelSync

SmartLabel™  |  marketing

It’s no secret that transparency totally transforms product content and shapes the path to purchase. 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency.

Today’s consumers base their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition.

LabelSync for SmartLabel™

SmartLabel™ gives consumers a way to access more detailed product information about a wide range of food, beverage, household, pet care and personal care products. It's fast and easy to use, with a consistent digital format that shares accurate data directly from the source.

Label Insight®, the market leader for transparency, and 1WorldSync™, the leading provider of product content solutions, have joined forces to create a comprehensive solution for product data distribution and transparency.

LabelSync is a single, holistic data solution that delivers both deep insights and unmatched global distribution across the supply chain.

Trusted Content Anytime = Smarter Content Everywhere

This increased demand for more product information, especially when it comes to food safety, is no longer a “nice to have” but a “need to have.”

Check out our new LabelSync hub here, and learn how:

  • Label Insight enables true digital transformation to address digital shopper expectations colliding with analog store realities.
  • To create, manage and deliver high quality, high-powered content to enable product data distribution and transparency
  • To develop custom definitions of key consumer decision factors, deployed across assortment at scale
  • To power rich, robust content in the palms of consumers’ hands

 

About Nicole Meyerson

Senior Marketing Manager