The Path to Purchase Institute announced the advisory board for TransparencyIQ 2018 today. After a successful inaugural event in 2017, Label Insight is thrilled to be the founding sponsor of TransparencyIQ and is looking forward to a groundbreaking 2018 event.
Michael McMahon, President and Executive Director of the Path to Purchase Institute
This year’s TransparencyIQ is going to be even bigger and better than last year. TransparencyIQ focuses on the revolutionary force of product transparency which drives trust and brand loyalty in the CPG and retail industries. The event will provide attendees with best practice approaches to business, technology and marketing for transparency ROI.
“The consumer demand for transparency is radically transforming the entire CPG and retail landscape,” said Patrick Moorhead, chief marketing officer at Label Insight. “The conversation about what transparency means, how the business should think about it, and what the solutions are that will power growth, are happening at the most senior levels in the business.”
Patrick Moorhead, Chief Marketing officer at Label Insight
The 2018 advisory board members represent a variety of disciplines across the industry and will provide a diverse set of perspectives that will guide content for TransparencyIQ 2018. This year’s event will include content for retail, CPG, packaging, regulatory and NGO executives ready to make an impact by investing in transparency.
The 2018 TransparencyIQ Advisory Board Includes:
- Patrick Moorhead, Chief Marketing Officer at founding sponsor Label Insight
- Deborah Arcoleo, Director, Product Transparency, The Hershey Co.
- Anne Bernier, Senior Director, Business Process Strategy, Topco
- Elizabeth Dunford, Research Fellow of Food Policy, The George Institute for Global Health
- Erin Hennessey, Trade Standards Director for Corporate Industry Affairs, Procter & Gamble
- Jay Porter, President, Edelman Chicago
- Kristi Weaver, Partner, McKinsey & Company
This board is dedicated to making TransparencyIQ an event to guide the industry in advancing the shopper’s right to know and anchoring sustainability programs.
“Supporting shoppers’ right to know what is in the products they use and consume is the right thing to do for consumers and for business,” said Michael McMahon, president and executive director of the Path to Purchase Institute.
Back again in 2018, TransparencyIQ will be held May 14-15, 2018 at the Hyatt Lodge in Oak Brook, Ill. More event details and registration are available online at transparency-iq.com.