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By: Label Insight Team on April 19th, 2019

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Video of the week: Has Category Management Failed us?

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We wrap up this week with a video that discusses the evolution of Category Management practice over the last 3 decades, and explores whether Category Management is working presently.

 

“If all you have is a hammer, then everything starts to look like a nail"  Marc Childs, principal of Childs Davidson Limited

 

The high level coverage of the evolution of Category Management is very helpful context for those that may not be aware of how we got to where we are.  The second part of the video discusses Category Strategy, and how this, in differentiation from category management, can help to move retailers and brands forward more productively by giving category management some focus and guidelines, therefore aligning category captains and insights within a framework.

 

It seems clear that to get to the future of grocery retail, there needs to be significant further evolution of the category management practice.  It's fascinating to watch this space to see those changes coming.

 

I hope this helped give you a slightly new perspective. Have a good weekend.