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Anna Thibaut

By: Anna Thibaut on August 7th, 2018

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Five Beauty Trends Making a Splash this Summer

Trends & Research

Summertime is upon us and with that comes popular activities like swimming, barbequing or building sand castles. But the hot summer rays and dry, summer heat can wreak havoc on hair, skin and nails. It's no surprise, then, that shoppers are looking for skin care products that will keep them glowing, moisturized and feeling healthy throughout the summer months.

The rise of “better-for-you” beauty products

According to Nielsen’s Future of Beauty report, Americans spent over $12 billion on beauty and personal care products online over the last year. But as shoppers are spending more money on beauty and personal care products in general, natural beauty products are beginning to outperform “conventional” beauty products. Why? Shoppers are not only placing greater emphasis on the ingredients being used in the food products they consume, they’re also realizing the importance of using quality ingredients on their skin.

Women in particular are concerned about the ingredients being used in their personal-care products and are making purchasing decisions based on ingredient data. When surveyed, 33 percent of women respondents claimed they would not buy a product with hard-to-understand ingredients and would look to another product instead.

“Better-for-you” beauty ingredients
We took a look at personal care/beauty items like shampoos, soaps, and lotions to identify the top ingredients being used in beauty products. The results?


The age-old quest to find the “fountain of youth” has beauty brands clamoring to include collagen in products from conditioners, to skin serums, to lip gloss. One of collagen’s primary functions is to preserve skin firmness and elasticity,so it boasts the ability to decrease fine lines and wrinkles. Some studies have even noted its ability to help fight other signs of aging, such as arthritis and joint pain.

We found a total of 834 beauty products that included collagen. Of those, the largest category was “permanent hair color preparation or kits.”  


While gelatin has been widely used for many years, it is currently being rediscovered by the health and beauty community for its beauty benefits. Its numerous benefits span the body - from improving the digestive system, to enhancing sleep quality and efficacy.

Our researchers identified 151 products that included gelatin from body wash, to nail polish/enamel removers, to facial cleaners. Interestingly, products containing gelatin also often included essential oils.


An accessory fruit of the rose plant, the rose hip is also called rose hep or rose haw. While compounds of rosehip have been used as a medicine to help lower cholesterol and treat inflammation, beauty brands are using a combination of properties in rose hip oil to combat skin damage. The oil from the rose hip fruit penetrates deep into the skin layers and improves skin health.

Our database uncovered almost 500 products including rosehip, including facial cleaners, lipstick and foundation.

Pumpkin Seed

Pumpkin seeds are emerging as both a great, healthy snack and as a “hot” ingredient to use in personal care and beauty products. According to the book Healing Foods by DK Publishing House, pumpkin seeds are a good source of B vitamins, magnesium, iron and protein. The seeds have high levels of essential fatty acids that help maintain healthy blood vessels and lower unhealthy cholesterol in the blood.

We found a total of 88 beauty products containing pumpkin seeds - and, interestingly - a handful of beauty brands seem to be leading the charge with this beauty ingredient.

Borage Oil

Borage, (Borago Officianalis) is a wildflower commonly called the starflower. It is a relatively large plant with star-shaped bright blue flowers and it is found wild in almost all parts of the world. A well-known herb that has been recognized and used for over 1500 years, Borage was praised by Roman historian Pliny. Borage oil is now being lauded for its significant effect on improving the health and appearance of skin tissue.

We identified 250 products that included borage oil, from facial oils, to face creams, to shampoos. The largest category of items including borage oil, however, was body creams.

Will more beauty brands capitalize on these emerging trends?  

It’s clear that consumers are focused on the the ingredients being used within products they plan to purchase and consume. Beauty brands must be authentic and transparent, but also flexible enough to remain relevant to a wider array of consumers.

As consumers continue to place focus on emerging ingredients and superfoods that provide health benefits and are good for the body, we anticipate beauty brands will race to meet these demands.

Curious to learn more about using Label Insight’s data? We’re helping CPG brands and retailers tackle their toughest product data challenges. Let’s connect!

About Anna Thibaut

Anna Thibaut is the Sr. Solutions Consultant for Product Data Management at Label Insight and a former production chemist with a BS Chemistry from University of Missouri. Anna is a Licensed Cosmetologist and Esthetician with 8 years of experience as a beauty advisor in a retail cosmetics environment.