Watch The Video
Thea Bourianne

By: Thea Bourianne on November 20th, 2018

Print/Save as PDF

Data Bite: Why you shouldn't eat romaine lettuce (again)

DataBite

You might've thought you were in the clear to eat romaine lettuce after the scare this past summer. Nope – scratch salad off the list of dishes you're planning to serve, or to bring if you're the guest. Here's why.

According to the Washington Post, the Center for Disease Control and Prevention (CDC) has deemed romaine lettuce "unsafe to eat in any form" due to another E. coli outbreak. The CDC's advice: throw out any you've bought that's still in your house, don't purchase any until further notice, and don't consume it any form.

Our data team reports there are 1,152 active products that are either pure romaine lettuce or have romaine as an ingredient. Some common categories include prepared salads and packaged lettuce, but also there are 70 juice products and seven drink products -- who knew?

Two more obvious sources are prepared sandwiches and wraps, which account for about 60 products containing romaine lettuce. And of those 1,152 products, only 216 are organic. 

We'll have to find another way to squeeze something healthy onto our plates this Thanksgiving. Oh, and are you aware of how much sugar is likely to be on your plate?

 

Want insight into exactly what factors are driving performance and better understand the broader trends driving purchase behavior? We’re helping CPG brands and retailers tackle their toughest product data challenges. Contact us to learn more about how we can help.

 

About Thea Bourianne

Solutions Consultant, MBA, RD, LDN