Did you know 99 percent of all U.S. households buy milk? In fact, the average American consumes almost 25 gallons of milk each year. That’s a LOT of moo juice. Luckily, there’s an entire month (June, duh) dedicated to celebrating all things dairy. So let’s get the party started.
While milk is considered a commodity, many shoppers (and manufacturers) might argue otherwise. From low-sugar and ultra-filtered to rbST- and antibiotic-free, milk has found a lot of ways to differentiate itself.
Many of these changes are in response to consumer demand for more information about where their food comes from and how it is produced. And the changes seem to be winning over consumers. The Midwest Dairy Association stated that sales of value-added milk (like lactose-free, grass-fed and high protein) have increased 20 percent over the past three years.
With new brands and products popping up in the milk aisle, we wanted to learn more about the claims they’re making. A quick search of the Label Insight product data engine found 1,597 milk products sold at grocery stores. While percent daily value statements, Vitamin D claims and Grade A claims led the pack, we found a healthy number of products touting sustainability, animal welfare and value-added attributes:
30 percent include an organic or organic certified claim
18 percent include a hormone-free claim
11 percent include an rbST-free claim
7 percent include a protein claim
As consumers continue to seek more details about what’s in the foods they eat and drink, it’s on manufacturers to find ways to easily share this information -- whether it’s on packaging, online or through initiatives like SmartLabel. At Label Insight, we help brands accelerate their transparency efforts so that shoppers can find the information they want, when and where they want it.
Ready to ramp up your product dataendeavors? Schedule a demo today and we’ll show you how to get started.