This month in E-comm & Omnichannel (November, 2018)
The market continues to evolve with growth in e-commerce being represented across the market in actual results as well as continued investment in e-commerce and omnichannel infrastructure.
Retaildive.com: Walmart e-commerce sales soar 43%Walmart released their Q3 results with impressive growth across the board, but of particular interest for us is the considerable growth in e-commerce. "Q3's impressive performance continues to validate Walmart's long-term investment strategy, with solid revenue and operating margin growth, as well as online sales growth of 43% continuing to exceed the company's stated goal for 2018,"
Progressivegrocer.com: Grocerys directive - onmichannel or bustComing out of the hugely successful Grocerhop event, this post highlights some of the key takeaways. Understanding your market is key to creating an experience that draws people to your stores. “Grocery has a built-in opportunity to be multi-sensory,” said Vicki Eikelberger, SVP and managing director of multidimensional brand experience firm Big Red Rooster. To create a rich shopper experience, Chicago-area grocery chain Mariano’s Fresh Market, part of The Kroger Co.’s Roundy’s subsidiary, hires its associated from foodservice, hospitality, healthcare and academia, explained Don Fitzgerald, the retailer’s group VP of merchandising and marketing.
Supermarketnews.com: Retailer jostle to lead online groceryAmazon’s pricing edge in online grocery is narrowing as Walmart and subsidiary Jet.com have closed the gap.
E-commerce analyst Profitero, in its latest “Price Wars” report, found Jet.com and Walmart the lowest in price relative to Amazon in online grocery. The study had Jet at a price index of just 0.6% higher than Amazon, while Walmart was 2.5% higher.
Increasingly we're seeing implementations internationally leading the way in regards to the future of e-commerce and omnichannel. The article below is a great deep dive in to some of the exciting things going on in China. Definitely worth keeping an eye on these developments as a way to look at the future of e-commerce from a completely different perspective.
We have made the argument several times that we believe that the future of e-commerce and omnichannel will depend on the evolution of the user experience (UX). In November 2018 there was a lot of news related to UX evolution.
Winsightgrocerybusiness.com: Target bests Walmart and Kroger in seamless shopping experience studyIn an evaluation of how well three leading national retailers deliver a seamless grocery shopping experience, Barrington, Ill.-based Brick Meets Click found Target beating out both Walmart’s and Kroger’s respective omnichannel platforms.
Supplychainbrain.com: Amazon's latest crusade in the grocery delivery wars - thanksgiving dinnerOnline sales of food, beverages, soap, shampoo, pet food and other items routinely sold in supermarkets will reach $177bn in 2022, doubling this year’s $88bn, according to Cowen & Co. That will make online grocery a bigger market than electronics and toys combined.
Progressivegrocer.com: Kroger launches voice assistant ordering grocery e-commerceThe Kroger Co. is furthering its efforts in contextual commerce by adopting voice-assistant technology for ordering groceries online. Customers can interact with their Kroger Grocery Pickup cart via an action in the Google Assistant voice app – which can be accessed through iOS, Android and Google Assistant devices, Kroger Technology announced on its LinkedIn page.Activating the service is as simple as saying "Hey, Google" into the device.
Supermarketnews.com: Customers were top of mind in Raley's redesigned websiteRaley’s has revamped its website with a new look and more personalization to provide an enhanced customer experience.
“We understand that customers’ needs are changing whether shopping online or in-store,” Mike Molitor, vice president of e-commerce and loyalty at Raley’s, said in a statement. “Our goal is to make it easier and more compelling for customers to interact with online shopping and our savings program, Something Extra.”