This month in Retail Health & Wellness (October, 2018)
This post represents the launch of a post series that seeks to curate news, posts, content and activity on the topic of Retail Health and Wellness from LabelInsight and across the market.
Retail Health & Wellness @Label Insight
FMI & LabelInsight launch Transparency Imperative Report
In October we launched the Transparency Imperative Report which represented a collaboration between FMI and LabelInsight to take on this fundamental shift in the market. To mark the occasion we provided the following posts that capture high level insights derived from the study:
- The State of Transparency - 2016 vs 2018
- How Do Diets and Health Consciousness Impact Transparency?
- How Does Transparency Differ Across Demographics & Generational Segments?
- What is the Future of Transparency in an Omnichannel World?
If you want to skip the insights and dive deep into the study, feel free to download the free report here.
Top Content: Retail Health and Wellness
The Business Case for Product Transparency: Transparency is more than just a label. It’s more than just earning consumers’ trust, or simply sharing achievements with sustainability initiatives or product reformulations that removed artificial ingredients. It’s about making internal improvements
How SmartLabel Gives Retailer Owned Brands Brands a Competitive Advantage: As it becomes harder and harder to discern the difference between owned and national brands at the shelf, there’s huge opportunity for owned label to differentiate through SmartLabel.
Understanding the impact of High-Order Attributes on the CPG Industry: The demand for transparency is driving the need for more information which is, in turn, driving the availability of more information. The cycle repeats, driving increased fragmentation of needs, a long tail of demands for granular information that is insatiable and always growing. Where will this take us?
Retail Health & Wellness News
Psfk.com: How Kroger, Walgreens And Johnson & Johnson Are Using AI To Provide On-Demand Health Support
Consumers make innumerable daily decisions that can impact their health and wellness, and often do so in the absence of resources or guidance that could have enabled them to make healthier choices. Accordingly, as detailed in PSFK’s Retail Health & Wellness report, retailers and brands are capitalizing on this open opportunity to provide support with AI-enabled tools, allowing in-the-moment and on-the-go expertise on everything from nutrition to skin care.
Label Insight comment: This blog post is an insight post from their deep dive Health & Wellness report but is still useful to get an overview of some of the initiatives in play across the market.
Ushering in the next iteration of healthy-living consumerism, merchants are taking on the overtones of the medical, psychotherapeutic and fitness communities. They’re wrapping the sale of “better for you goods” in services and experiences that aim at a kind of holistic, mind-body-soul approach to wellness, from a “Soul Lounge” that sells custom-orthotics at DSW to meditation workshops at Eileen Fisher stores.
Label Insight comment: This article talks about the next iteration of healthy living consumerism and provides examples in the market of companies who are innovating to create H&W experiences that profit from the growing "self care" generation. Interesting reading for a sign of things to come.
Supermarketnews.com: Ahold Delhaize USA eyes ‘cleaner’ private brands
The next several years will see Ahold Delhaize USA adopting a distinctly “better for you” policy with its private brands. Retail Business Services (RBS), the company’s services subsidiary, said Wednesday it plans to make its portfolio of private label products “cleaner and more natural” through the removal of synthetic colors, MSGs and high-fructose corn syrup as well as artificial flavors, preservatives and sweeteners by 2025.
Label Insight comment: This is yet another retailer who is moving to improve their inventory from a health & wellness perspective. This follows the huge success of Kroger's Simple Truth private label products.
Retailleader.com: Raley's puts its personalization strategy online
The next phase of Raley's personalization-focused strategy is a new website. The California-based grocer is inviting shoppers to explore the new Raleys.com, which features an enhanced customer experience with an improved e-commerce interface centering on health and wellness.
Label Insight comment: Raley's is one of the leader's in online Health and wellness and we're privaledged to be working with them on their journey. This article is a good indication of where the bar is heading for those who want to offer their shoppers a best in class health and wellness shopping experience online.
At Label Insight we combine cutting edge technology with deep subject matter expertise to provide our partners and customers with solutions that help them to sell more products in an attribute driven market. Want to learn how our Retail Health & Wellness solution can help you to sell more?