Label Insight, the market leader for transparency, today revealed the top three trends for 2019 based on the consumer mandate for transparency. As discovered in a recent study by the Food Marketing Institute (FMI), shoppers are demanding greater transparency and a closer connection to their food. Seventy-five percent of consumers are more likely to switch to a brand that provides more in-depth product information, beyond what's provided on the physical label. That sentiment is driving significant changes through the food retailing industry.
Americans are cutting back on sugars: nearly half of consumers (47 percent) reported planning to eat less sugar or buy more 'no sugar added' products this year. Yet, a trip around the Thanksgiving table shows that hidden sugars are piling up, long before the pumpkin pie.
Digimarc offers a smarter path to product transparency information Today, Digimarc Corporation announced its support of SmartLabel® and the availability of Digimarc Barcode scanning capabilities within the SmartLabel app. Announced at TransparencyIQ in Chicago, which brings together the foremost leaders driving product transparency forward, Digimarc is offering brands and retailers a more reliable, efficient and flexible method for delivering SmartLabel to consumers.
Label Insight, the market leader for product transparency, was named as one of Chicago's Best Places to Work. Issued and managed by Crain's Business Chicago and Best Companies Group, this survey and awards program identifies and honors the 100 best companies to work for in Chicago.
Label Insight, the market leader for product transparency, today released the results from a national consumer survey of 1,023 Americans conducted by Wakefield Research on eating habits in 2018. The survey found that most (67 percent) Americans will be prioritizing healthy or socially-conscious food purchases in 2018. Their primary point of emphasis is cutting back on sugars, with nearly half of consumers (47 percent) planning to eat less sugar or buy more 'no sugar added' products this year.
Label Insight, the market leader for product transparency, today announced it has raised $21 million in a Series C funding round led by Delta-v Capital alongside River Cities Capital Funds. These funds will support the company's mission to help consumers understand what's in the products they use and consume. David Schaller, Managing Partner at Delta-v, will join the Label Insight board of directors.
CHICAGO, Oct. 17, 2017 /PRNewswire/ -- Label Insight, the market leader for product transparency, today introduced PRISM, a revolutionary data science technology for the creation of high order attributes. High order attributes allow brands and retailers to gain deeper insights into their product set and inventory. Like a prism, Label Insight technology transforms the "white light" of product information contained on the physical packaging of food, pet and personal care products into an infinite spectrum of deep and complete attribute data. Ingredients, nutrients, and marketing claims are analyzed and enriched with more than 22,000 custom attributes such as ingredient definitions, micro and macronutrient content, sustainability practices and specialty diet eligibility.
CHICAGO, July 27, 2017 /PRNewswire/ -- American women are increasingly evaluating the contents of their personal care products and still walking away confused as to what the ingredients are and whether or not they fit into their personal requirements. In response, shoppers are more willing to comparison shop for personal care products with recognizable ingredients and pay more for those products.
CHICAGO, July 25, 2017 /PRNewswire/ -- Label Insight, the market leader for product transparency, today announced strong customer growth in Q2 2017 for its data transparency solutions. The company has inked deals with several new CPG manufacturers and retailers that will help those organizations respond to the consumer mandate for greater transparency. Industry leaders who have committed to boosting their transparency initiatives with Label Insight last quarter include: Allegiance Retail Services/Foodtown Okanagan Specialty Fruits Ocean Spray Cranberries PepsiCo Schnucks
CHICAGO, March 28, 2017 /PRNewswire/ -- Today's consumers are more concerned than ever before about the foods they eat, yet they struggle to find the nutrition information needed to make informed purchasing decisions.