“Three quarters of shoppers in 2018 would switch brands for transparency - a 90% increase from 2016 ” — FMI / Label Insight The Transparency Imperative 2018
Data Driven Experiences for Bricks + Clicks Amazon Just Turned Up the Heat on All Retailers to Embrace Ecommerce With its proven tech infrastructure and scale, Amazon's acquisition of Whole Foods adds a highly valuable, much needed pile of bricks to Amazon’s brick+click equation, combining their industry leading customer & marketplace intelligence with a scaled distribution footprint and built-in consumer base for grocery. This move signals that it’s time for conventional retail to get serious about technological innovation, e-commerce, and consumer experience. For conventional grocers, Amazon has just made your 3 year e-commerce and innovation strategy obsolete. Image via: My Private Brand mypbrand.com
Right now, millions of shoppers are typing your brand into the search bar on their smart phones, and they aren’t looking to watch your latest TV spot. Consumers are actively seeking detailed product information before they buy, and their ability to find complete, accurate data has a dramatic effect on their purchase decisions, both today, and over time. Consumers' first contact with your brand is increasingly via mobile search, not advertising. What is your product data saying about your brand today?
Today, the Senate passed an important bill supporting a Federal Standard for GMO labeling. As an organization that believes in the advancement of all forms of transparency relating to food products and ingredients, Label Insight supports this legislation.