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Learn about big data technology and trends for the consumer packaged goods (CPG) and retail industries.
Sales | high-order attributes | off pack attributes
Four out of five global respondents said that it is “extremely” or “very” important that companies implement programs to improve the environment. And 30% of consumers are willing to pay a premium for products that deliver on social responsibility claims.* Sustainability has a myriad of meanings to consumers. And there’s a broad spectrum of practices that encompass what it means to be sustainable in their eyes.
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Sales data powered by Nielsen Product Insider Americans are all about the superfoods. And not only have we added these ingredients into our diets, we’ve found multiple ways to incorporate them in other parts of our lives. We’re well underway into 2019, but we took a moment to look back at the overall trends of 2018 so we can see what may dominate store shelves this year. Americans are cramming in all the health they can into each high-protein bite, meal-prepped lunch, or diet fad du jour. In fact, they’re also taking some of these foods and cleaning with it, and sharing the love with their pets, too.
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Sales data and visuals powered by Nielsen Product Insider The New Year serves as an opportunity to reset and realign against a set of new goals. A 2018 Health Shopper Survey from Nielsen states that 37% of consumers are following a specific diet - up from 35% in 2017 and 29% in 2016. Now more than ever, Americans are resolving to prioritize and become more invested in their health and wellness in the New Year, including but not limited to revamping daily eating regimens.
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