This week we had a team representing at the Category Management and Shopper Insights Conference in Las Vegas. It was an exciting conference with lots of talk of innovation and creative ideas about how to leverage technology across the category management process. It was great to be reminded, at the core, what a fundamental role Category Management plays in the growth of the industry. “Strategic choices made by suppliers across the 4 P's will usually affect the 4 P's for the retailer," – Sue Nicholls, Category Management Knowledge Group The video below highlights the 4 P's of Category Management: Product, Placement, Price & Promo. Given all the exciting talk of technology and innovation at the conference among industry leaders, we thought it relevant to keep our feet firmly based in the fundamentals of the discipline. We also liked the fact that this video demonstrates how inherently collaborative the category management process needs to be. Hope you have a good end to your week.
A lot of news came across our shared news channel this week. And so we've curated some of the items we found most interesting below. To start with there were two pieces of Amazon news that were intriguing. One was a re-statement of the announcement to close the Whole Foods small format stores, and the other was Amazon's launch of their own private label milk products. Aside from that there's some continued news around challenges large brands are facing due to the disruption taking place due to transparency as well as an interesting announcement from Target about how they will offer up an online marketplace for suppliers to sell their products - interesting news considering Kroger and Microsoft's announcement last week about their foray in to Retail as a Service (RAAS). Hope you all have an excellent week. enjoy. Whole Foods to re-brand existing 365 stores - grocerydive.com Amazon owned-Whole Foods has announced plans to re-brand all existing Whole Foods 365 stores as regular Whole Foods stores before the end of the year. Whole Foods will discontinue its 365 small-format stores. Since Amazon took over the banner in 2017, nine 365 stores have opened and enthusiasm for the format has waned. Some stores that were intended to open as 365 locations have opened as standard Whole Foods stores instead, Yahoo reported. (curated by @nicolemeyerson)
I loved this new video. Malcolm Gladwell brings his engaging story telling to the story of customer preference clustering 1.0 which took place in the food industry several decades ago and gave rise to the explosion of SKU's across every category that we now see today. A must view for anyone who has a curious mind. “There's no perfect Pepsi, only perfect Pepsi's " Howard Moskowitz This story highlighted how clustering of early customer preferences lead to a revolution in how we as an industry sold and marketed products. We, at Label Insight, believe we're experiencing the beginnings of a new type of revolution led by clustering 2.0 that will take place in relation to the new attribute driven market. Good video and exciting times.
We start this weeks curated list of news with a poignant comment on a post that was produced a while back. The idea of potentially inverting the category decision tree as a response to an attribute driven market is something we've talked alot about and so it was great to see Stephanie Halley, a senior Category Advisor for Mars Chocolate North America talking the same language. Aside from that, there was some news about the future of meat, and the future of scanning for allergies and another development in the Kroger and Microsoft partnership. We wrap up this last weeks curated list with a study about the impact the "women owned" attribute is having on female-led companies - we provided data for this exciting peice. Have a productive week. Product Attributes become key to unlocking growth - bricksmeetsclicks.com a comment on the article: "We are also realizing that laying out a particular category’s aisle based on the purchase decision tree (backward looking as the aisle is laid out today) isn’t putting enough pressure upstream in major CPGs to innovate against shopper NEEDS— occasion based shopping. To effectively meet future consumer demand, we need to innovate and shelve products based on how people use the product. This is the way of the future to be a thought leader with retailers." (curated by @antonxavier)
I previously posted a video on the new Kroger shelf tags here. The previous post was an "early impressions" video with some consumer interviews. This latest video comes from Geekwire via a forbes article and is a deeper dive in to the potential of the technology based on recent showing at NRF's Big Show 2019. “So, wait, you mean you can help me locate the groceries I want to buy with personalized signals of where they are on a shelf as I walk by?” some asked The emphasis in this silent video (i spent 20 minutes trying to fix the audio on my computer before realizing it's silent) is on the potential to interact with consumers in personalized ways and to deliver personalized information. Tieing together the shelf experience, with your personal hand held device and /or a shopping scanner also helps to bring the online and in-store experience together as well. We're very excited to see how this will evolve the shopping experience going forward.
A busy week of curated news came flooding in this last week, with much of the following news posted on Monday. A lot of regulatory news this week, with announcements from the FDA as well as content relating to sulfates in cosmetics. Some interesting news in the e-commerce space, with a large funding, some news about e-commerce growth. The news week finished up with an article about Kroger and Microsoft partnering around exciting new shelf tag technology, and then an opinion piece relating to the role of advertising in CPG and retailer relations. The year is starting to warm up!! Have a great week everyone. FDA targets illegally marketed dietary supplements - cnn.com The US Food and Drug Administration is taking new action against dietary supplements, sending warning letters to companies who claim, without proof, that their products can prevent or treat Alzheimer's, diabetes and cancer, the agency announced Monday. The FDA vowed to update its policies on dietary supplements, promising "one of the most significant modernization's of dietary supplement regulation and oversight in more than 25 years," according to a statement by FDA Commissioner Dr. Scott Gottlieb. (curated by @elizabethvitale)
An interesting week of curated news from the Label Insight team, with news coming out of Nestle about major steps they are taking towards transparency, coverage of the Super Bowl Corn Syrup debacle, to an intereting personalized nutrition acquisition around personalized microbiome. There's never a dull week in the food industry. Enjoy your week. Nestle speeds up efforts towards full supply chain transparency - nestle.com Nestlé today announced that it would disclose the list of suppliers alongside a variety of data of its 15 priority commodities, the first disclosure of its kind in the industry. This will accelerate the company's journey to reach full supply chain transparency. These commodities cover 95 percent of the company’s annual sourcing of raw materials. (curated by @theabourianne)
The following video comes from Graph Connect Europe conference - an annual conference drawing connected data experts and enthusiasts alike. This particular video is by Transparency-One, an enterprise software company for the retail and consumer packaged goods industry that has built the first B2B social network for supply chain transparency on ingredients, companies and certificates. Transparency-One uses Neo4J to allow its customers to increase consumer trust through mapping, searching and analyzing complex supply chains. "We're trying to address the average $10,000,000 per incident in product recalls" Julian D, Transparency-One At Label Insight we find the future of supply chain management fascinating, with such technologies as Block chain and Market Networks (such as Neo4J) positioning for a very exciting and more transparent future.
Is there any better measure of the mainstream zeitgeist than the content of the Super Bowl ads? This year the ads were specifically telling about the importance of transparency in our industry (and probably the more entertaining part of the day!). The following three commercials represented brands choosing to spend $5-10M for a spot to talk about ingredients. It seems clear that this represents the need for transparency and the pressure companies are feeling to provide consumers with more information, even leveraging transparency as a point of differentiation – and not so subtly, sometimes! Enjoy.
Each week at Label Insight several articles are curated from around the internet and shared on our internal communications channel with the aim of keeping us all up to date. This channel has grown organically, and is now a valuable resource for the company. We're reproducing the most "liked" articles here for wider consumption.