“New Year, New You.” Many of us greet the new year with the desire to kick-start a new diet, either to help shed unwanted holiday pounds or to live a cleaner, healthier lifestyle. In fact, most (67%) Americans will be prioritizing healthy or socially-conscious food purchases in 2018, according to a recent survey of American adults conducted by Wakefield Research for Label Insight.
Label Insight, the market leader for transparency, and 1WorldSync, the leading provider of product content solutions, today announced a strategic partnership that will create industry's most comprehensive solution for product data distribution and transparency.
December 13th is National Ice Cream Day, so what better time to dig into one of our favorite treats? Though ice cream is typically thought of as a guilty pleasure, it turns out today’s ice cream brands might just be healthier than you think. With the rising popularity of trendy ice cream brands like Halo Top, Enlightened and Vixen Kitchen, we’re seeing greater focus on including “better for you” ingredients. Image via Enlightened's Official Facebook Page
Cold and flu season has arrived and soon you’ll likely find yourself strolling down the medicine aisle at your local supermarket. But solutions to those common viruses and their pesky symptoms can actually be found throughout the store. A number of widely known food ingredients are proven to be effective at preventing and treating colds and flu.
Welcome to "Meet the Team", a monthly series that introduces you to the great talent and leadership at Label Insight. This month we’re excited to introduce our Director of Strategic Partnerships, Jacob Childerson.
Leaders in product transparency will gather on October 17-18, 2017 in Chicago to support TransparencyIQ, a Path to Purchase Institute event. Executives from Hershey, Raley’s, Nielsen, Unilever, and Walmart have rallied in support of the event, either through speaking engagements or participation in the advisory board. TransparencyIQ will focus on the ways companies can begin or grow their product transparency initiatives, and is the industry's first and only event focused on the product transparency.
In the first three posts of our Ingredient Confusion Series, we learned that shoppers are meeting a huge roadblock when evaluating their food products - they’re confused and concerned about the basic elements that make up the food products they buy. This confusion creates a gap in trust between consumers and brands, and oftentimes prevents them from buying a product. But think that confusion and concern only relates to food? Think again.
A first of its kind event is launching this fall, and it’s dedicated solely to product transparency. The Path to Purchase Institute will host TransparencyIQ, on October 17-18 in Rosemont, IL to bring the industry together around strategies and best practices for product transparency initiatives. TransparencyIQ offers a focused environment for like-minded individuals to gather and discuss challenges, gain insights, share best practices and learn from diverse perspectives. Label Insight is proud to be the founding sponsor of this important industry-wide event.
Today's consumers are demanding to know more about the products they use and consume than ever before. Brands and retailers who provide the transparency consumers seek will be rewarded with loyalty, market share and higher perceived brand worth.
As a company built on a belief in transparency, the Label Insight team knows the better informed we are about what’s in the products we use and consume, the more we can make smart purchase decisions. So, when we launched the 2017 Label Insight Ingredient Confusion Study in late June, we wanted to better understand the challenges today’s consumers are facing in the aisle. We’ve been breaking down the study piece-by-piece in our Ingredient Confusion blog series. In Part 1, we learned that consumers are confused and concerned about the ingredients in the food products they purchase, and in Part 2, we broke down how this concern and confusion impacts shopper behavior and brand perceptions. Here in Part 3, we’ll reveal how consumers are taking matters into their own hands and what they want brands to do about it.