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Kira Karapetian

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The Transformative Force of Transparency

Posted by Kira Karapetian on June 15, 2017

Transparency has become a transformative force in our lives today. Yesterday, Entrepreneur Magazine highlighted this phenomenon in their article, How Transparency Became a Top Priority for Businesses, and Why You Should Care, explaining what’s behind the shift, while challenging businesses to prepare for this new reality.

Image via Entrepreneur.com / Shutterstock.com

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Topics: Press


Label Insight Shares Strategies for Product Transparency at The Big Natural

Posted by Kira Karapetian on May 25, 2017

As title partner of The Big Natural, Label Insight will highlight the importance of transparency in the natural products industry.

The Label Insight team is proud to continue our support for the Consumer Packaged Goods industry as the Title Partner of The Big Natural. Label Insight’s leadership team will participate in several sessions at the event, taking place June 7-9 at The LINQ in Las Vegas. As the Natural Product Association’s inaugural event, The Big Natural will offer industry-driven educational sessions and workshops, bringing together industry leaders and innovators to educate, empower and drive the industry forward. 

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Topics: Company Viewpoint


3 Reasons Why Consumers are Confused by Food Labels (and What Brands Can Do)

Posted by Kira Karapetian on May 23, 2017

Welcome to the last post in our Shopper Trends series. We’ve been busy digging into key findings from our 2017 Label Insight Shopper Trends Survey. If you’re just joining us, be sure to read our earlier articles about the diets driving American food-buying decisions, and our growing love affair with superfoods. We’re wrapping up the series with a closer look at consumers’ ongoing frustration with food labels -- and how brands can help.

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Topics: Trends & Research


Superfoods for the Win, Artificial Ingredients Out

Posted by Kira Karapetian on May 16, 2017

Welcome back to our Shopper Trends series. We’re taking a deeper look at key findings from the 2017 Label Insight Shopper Trends Survey. Last time we talked about how more and more Americans are grocery shopping with specific diets in mind. This post will look at foods and ingredients on the rise, and those that have fallen out of favor.

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Topics: Trends & Research


Focus on Diet and Health Affects How Half of Americans Shop

Posted by Kira Karapetian on May 9, 2017

Half of Americans Shop with Diets and Health in Mind

At Label Insight, food data is a big deal. We are dedicated to helping brands and retailers improve the way they share their product data with consumers. We also invest in research to stay ahead of food industry trends. Our latest research, Label Insight’s 2017 Shopper Trends Study, didn’t disappoint. We’re sharing our biggest takeaways in a series of blog posts, so keep following for the full scoop.

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Topics: Trends & Research


Millennials are Forcing Brands and Retailers to Think Differently about Transparency

Posted by Kira Karapetian on February 10, 2017

Millennials are shaking up the CPG industry and forcing brands and retailers alike to start thinking differently about the way they market to and communicate with this generation.

Earlier this week Forbes published an article What Brands Need To Know About Modern Millennial Snack Culture which reiterated this fact. In the article, Jeff Fromm shares how millennials’ prolific love of snacking - four times a day in many cases -  has resulted in the CPG industries strongest growth in four years primarily because of the uptick in sales for snacking brands.

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Topics: Company Viewpoint


9 Key Learnings of 2016

Posted by Kira Karapetian on January 6, 2017

This has been a year of significant change for the CPG and retail industries. The first update to the Nutrition Facts Panel since the 90s, the evolving definition of the term healthy, growing transparency demands from consumers, and the launch of the SmartLabel™ initiative brought transparency center stage in 2016. As we head into 2017, we expect to see a continued trends towards transparency with the innovators and early adopters seeing early returns on their investment in transparency. Here are some of our key learnings of 2016:

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Topics: Company Viewpoint, Trends & Research


Label Insight and LANSA Partner to Deliver Complete View of Product Data

Posted by Kira Karapetian on October 25, 2016

Industry leaders unite to provide a robust data solution for CPG brands and retailers, empowering them to better fulfill consumer demand for product transparency

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Topics: Label Insight News


Satisfy Consumer Demand for Transparency Digitally with SmartLabel

Posted by Kira Karapetian on September 28, 2016

Welcome to the 4th and final post in of our Transparency ROI blog series, where we’re breaking down our TROI  study piece-by-piece.

So far in the series, we’ve learned how transparency leads to increased brand loyalty and perceived brand worth, how millennial moms are leading the charge for product transparency, and why product transparency means going beyond the label.

Today, we’ll take a look at the way brands can satisfy consumer demand for transparency.

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Topics: Trends & Research


Product Transparency Means Going Beyond the Label

Posted by Kira Karapetian on September 21, 2016

Welcome to Part 3 of our Transparency ROI blog series, where we’re breaking down our TROI  study piece-by-piece.

So far in the series, we’ve learned how transparency leads to increased brand loyalty and perceived brand worth and how millennial moms are leading the charge for product transparency.

Today, we’ll take a look at what transparency actually means to consumers.

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Topics: Trends & Research


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