Blog

Kira Karapetian

Recent Posts

Cold and Flu Season is here! Fight Off Symptoms With Your Shopping Basket

Posted by Kira Karapetian on December 5, 2017

Cold and flu season has arrived and soon you’ll likely find yourself strolling down the medicine aisle at your local supermarket. But solutions to those common viruses and their pesky symptoms can actually be found throughout the store. A number of widely known food ingredients are proven to be effective at preventing and treating colds and flu.

Read More

Topics: DataBite


Meet the Team: Jacob Childerson, Director of Strategic Partnerships

Posted by Kira Karapetian on October 9, 2017

Welcome to "Meet the Team", a monthly series that introduces you to the great talent and leadership at Label Insight. This month we’re excited to introduce our Director of Strategic Partnerships, Jacob Childerson.

Read More

Topics: Company Viewpoint


Major Brands and Retailers Pledge Support for First Ever Event Dedicated to Product Transparency

Posted by Kira Karapetian on August 23, 2017

Leaders in product transparency will gather on October 17-18, 2017 in Chicago to support TransparencyIQ, a Path to Purchase Institute event. Executives from Hershey, Raley’s, Nielsen, Unilever, and Walmart have rallied in support of the event, either through speaking engagements or participation in the advisory board.

TransparencyIQ will focus on the ways companies can begin or grow their product transparency initiatives, and is the industry's first and only event focused on the product transparency.

Read More

Topics: Company Viewpoint


Consumers Demand Transparency from Personal Care Products

Posted by Kira Karapetian on August 1, 2017

In the first three posts of our Ingredient Confusion Series, we learned that shoppers are meeting a huge roadblock when evaluating their food products - they’re confused and concerned about the basic elements that make up the food products they buy. This confusion creates a gap in trust between consumers and brands, and oftentimes prevents them from buying a product.

But think that confusion and concern only relates to food? Think again.

Read More

Topics: Trends & Research


Label Insight Furthers Commitment to Product Transparency as the Founding Sponsor of TransparencyIQ

Posted by Kira Karapetian on July 25, 2017

A first of its kind event is launching this fall, and it’s dedicated solely to product transparency. The Path to Purchase Institute will host TransparencyIQ, on October 17-18 in Rosemont, IL to bring the industry together around strategies and best practices for product transparency initiatives. TransparencyIQ offers a focused environment for like-minded individuals to gather and discuss challenges, gain insights, share best practices and learn from diverse perspectives. Label Insight is proud to be the founding sponsor of this important industry-wide event.

Read More

Topics: Label Insight News


Webinar: How Brands and Retailers Can Build Loyalty With Product Transparency

Posted by Kira Karapetian on July 17, 2017

Today's consumers are demanding to know more about the products they use and consume than ever before. Brands and retailers who provide the transparency consumers seek will be rewarded with loyalty, market share and higher perceived brand worth.  

Read More

Topics: Trends & Research


Shoppers Rely on Mobile Tech to Improve their Label Literacy

Posted by Kira Karapetian on July 13, 2017

As a company built on a belief in transparency, the Label Insight team knows the better informed we are about what’s in the products we use and consume, the more we can make smart purchase decisions. So, when we launched the 2017 Label Insight Ingredient Confusion Study in late June, we wanted to better understand the challenges today’s consumers are facing in the aisle.

We’ve been breaking down the study piece-by-piece in our Ingredient Confusion blog series. In Part 1, we learned that consumers are confused and concerned about the ingredients in the food products they purchase, and in Part 2, we broke down how this concern and confusion impacts shopper behavior and brand perceptions. Here in Part 3, we’ll reveal how consumers are taking matters into their own hands and what they want brands to do about it.

Read More

Topics: Trends & Research


Ingredient Confusion Impacts Shopper Behavior

Posted by Kira Karapetian on July 6, 2017

When we launched the 2017 Label Insight Ingredient Confusion Study last week, the idea was to better understand ingredient confusion, how it impacts shopper behavior, and what consumers are doing about it.

We’re breaking down the study piece-by-piece in our Ingredient Confusion blog series. In Part 1, we learned that consumers are confused and concerned about the ingredients in the food products they purchase, and here in Part 2, we’ll look the way this concern and confusion impacts shopper behavior and brand perceptions.

Read More

Topics: Trends & Research


Don’t be Confused About Ingredient Confusion

Posted by Kira Karapetian on June 29, 2017


“If confusion is the first step to knowledge, I must be a genius.” Larry Leissner

Why We Launched the Ingredient Confusion Study 

The Label Insight team lives for data. So over the past year, we conducted several studies to better understand today’s consumer. We explored how today’s shoppers make food choices, shop, and what they expect from brands when it comes to product information. We took a deep dive into consumer preferences for product transparency and how it affects their feelings toward brands and their purchasing behavior, and we learned more about their dietary preferences and their ability to find the product information they need to make informed buying decisions.

One theme rang consistent throughout all studies. Confusion.

Read More

Topics: Trends & Research


STUDY: Confusing Ingredients Cause Shoppers to Consider Switching Brands Even If It Means Paying More

Posted by Kira Karapetian on June 28, 2017

CHICAGO, June 28, 2017 /PRNewswire/ --

 When examining food labels today, consumers are still confused about the ingredients in their food products. This confusion leads shoppers to not only consider switching brands but to pay more for brands whose ingredients they understand.

The study was released today by Label Insight, the market leader for product transparency. It surveyed more than 1,000 consumers on feelings of confusion with food product ingredients and labeling, the behavioral impact of this confusion on purchasing behavior and how technology solutions might alleviate concerns.

Read More

Topics: Label Insight News


Get our posts delivered right to your inbox:

Subscribe to Email Updates

Recent Posts

Get the Insights

request a demo of smartspec