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John Veltri

Blog Feature

Trends & Research

Using Data Science, Raley's Gains Competitive Advantage Through Transparency

The stakes for transparency as they relate to food and beverage products are higher today than ever. According to Nielsen, 59% shoppers find it difficult to understand nutrition facts on food packaging [1], and the ability to recognize ingredients is the most influential factor for them to sway a purchase decision on these types of products [2]. Take these consumer demands for transparency and combine them with the ultra-competitive grocery retail industry that continues to consolidate, most recently with the AMZN-WFM deal, and it becomes more apparent that traditional grocery needs to provide a reason beyond price to gain and maintain shopper loyalty.

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