Request A Demo

Label Insight Blog

Blog

Learn about big data technology and trends for the consumer packaged goods (CPG) and retail industries.

John Veltri

John leads Product Management for E-Commerce Insights at Label Insight. John has spent the last 8 years helping Brands & Retailers use insights and data to inform new product development, brand innovation, and e-commerce strategy. He’s passionate about empowering others to live healthier, happier lives, and has worked to bring technology products to market, helping brands like Purina, Conagra, Nielsen, IRI, and others use data to uncover trends and generate new revenue.

Blog Feature

E-commerce  |  Innovation  |  Product Updates

Tap Into Unclaimed Trending Consumer Search Terms to Fuel E-Commerce Growth

87% of food products fail to claim 1 of their 3 most searched attributes. By not claiming the qualifying attributes, such as gluten-free, non-GMO, keto, etc.,  beyond the label, brands and retailers are delivering a broken search experience, eroding consumer trust and failing to capitalize on millions of attribute-based shopping trips. Powering 99% of all consumer attribute-based keyword searches, our Explore Market Navigator solution helps brands improve the discoverability and e-commerce sales of existing products while providing the online consumer search data, competitive insights and top trending product attributes to launch new, on-trend products efficiently.

Read More

Blog Feature

Explore+  |  Product Updates  |  high-order attributes

Attributes for Insight and Category Management Update

My name is John Veltri, and I am a product manager at Label Insight, responsible for the success of our joint offering, Nielsen Product Insider (NPI), as well as our solution offerings of using attributes for insight and category management. I’ve been with Label Insight for a bit over two years now, where prior to leading our product efforts for these use cases, I was responsible for other joint offerings Label Insight has with our connected partners. I’ve been working within the CPG, Retail and Analytics industry for the last seven years, and am incredibly passionate about using data to innovate and bring new offerings to market in this rapidly-evolving industry. In my day-to-day, I’m constantly thinking about ways we can make it easier and faster for our customers to realize insights about their category and see more value from using Label Insight data. This could mean anything from partnering with industry powerhouses such as Nielsen to integrate derived high-order attributes (HOAs) into a portfolio of advanced Analytics offerings, making it easier for Label Insight’s customers to join high-order attributes with other data sources in their data lakes, or making it easier to analyze data directly in our Explore platform.

Read More

Blog Feature

category management  |  industry news

This year in category management

Category management at Label Insight The first part of this year focused on validating the hypothesis that Label Insight high-order attributes (HOAs) could be useful for Category Management (CatMan) professionals. We attended the CMA Conference in February, where we talked to Category Managers, validating that there is a future in using HOAs for Category Management. Throughout the spring and early summer, we then set to complete a full category review using our HOAs and worked closely with Gordon Wade, industry veteran in Category Management. The end goal was to publish a white paper on “Innovating in Category Management,” demonstrating how HOAs are essential to the next generation of the practice.

Read More

Blog Feature

Trends & Research

Using Data Science, Raley's Gains Competitive Advantage Through Transparency

The stakes for transparency as they relate to food and beverage products are higher today than ever. According to Nielsen, 59% shoppers find it difficult to understand nutrition facts on food packaging [1], and the ability to recognize ingredients is the most influential factor for them to sway a purchase decision on these types of products [2]. Take these consumer demands for transparency and combine them with the ultra-competitive grocery retail industry that continues to consolidate, most recently with the AMZN-WFM deal, and it becomes more apparent that traditional grocery needs to provide a reason beyond price to gain and maintain shopper loyalty.

Read More