New disclosure standards always create challenges for CPG brands, and the National Bioengineered Food Disclosure Standard (NBFDS) is no exception. All foods entering the market after January 1, 2022, must be labeled following NBFDS regulations. But according to Betsy Booren, SVP Regulatory Affairs at Consumer Brands Association, quoted in FoodNavigator-USA, many brands aren’t ready. “Sometimes . . . suppliers don’t have the material, and sometimes. . . they don’t understand or know the rule.”
With over 200 million shoppers adhering to a particular diet or health-related eating program, the importance of a balanced diet and exercise is a no-brainer. This is even more obvious to brands and retailers who have a massive opportunity to deliver the right product data to the right consumer at the right time. With just data alone, brands and retailers are falling short of the expectations and personalization shoppers have come to expect. Label Insight helps to bridge this gap, combining robust product data with the nutritional and dietary expertise needed to ensure accuracy and data completeness.
This Valentine’s Day, health-centric shoppers were seeking out candies that would allow them to indulge in the celebration without the burden of compromising their diets and hard earned progress. CPG brands and retailers should be asking themselves two questions: did consumers know where to find these diet compliant candies in-store and online, and what can be done to make this search more convenient for shoppers going forward?