Working with retailers to enable incredible Health & Wellness programs has been in our wheel house since we were founded. We grew our business and technology by working with retailers to power their highly flexible, attribute-based shelf tag programs. We have been leaders in this space for over a decade, and work directly with leaders in the market. 2018 saw us continue to innovate in this critical space. In our shelf edge solution, we leveraged artificial intelligence (AI) to automatically rank attributes by category or department, providing retailers with a highly customized and scalable attribute solution. We also worked to expand our product types to include food, personal care, pet food, household cleaners, OTC medicine, supplements, and alcohol. Generally, most of our retail partners implement their Health & Wellness (H&W) initiatives with a phased approach, first starting with food, then expanding into adjacent product types over time. We're excited to offer them more options for future expansion, following the consumer trend in holistic transparency: "in me, on me, around me."
E-comm & Omnichannel at Label Insight: Here at Label Insight, we have been working with retailers to manage their product data since our founding in 2008. Recently, we expanded our offering to include solutions that leverage LI high-order-attriibutes (HOAs) to power search and filter tools that increase engagement in omnichannel experiences.