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Learn about big data technology and trends for the consumer packaged goods (CPG) and retail industries.

Dagan Xavier

Blog Feature

Company Viewpoint

How Granular Attribution is Making Brands and Retailers Smarter

Next week I’m speaking at the National Nutrient Databank Conference. It’s an event that brings together researchers, nutritionists, academics and government agencies with a deep interest in food and nutritional data. I’ll be talking about the importance of granular product attribution -- what it is and how it can help the food industry meet consumer demand for product transparency.

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