It’s no secret that Americans have become increasingly more health-conscious across all areas of life. But we’ve recently found that the presence of children in a household often creates a greater desire to know and understand more about the food being served to the entire family. Recent research suggests that parents place greater importance on knowing more information about ingredients, nutrition, health benefits and other product information when deciding what products to buy.
President Obama has signed the GMO labeling bill into a law. The mandatory disclosure of the use of GMO ingredients is the latest reaction to an ongoing consumer mandate for transparency from brands and manufacturers. Image via International Rice Research Institute