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Brooke Bright

I manage a team of subject matter experts and main emphasis is researching and implementing industry standards into our database and to continuously learning about the market as a whole. Committed to utilizing our attributes to fuel data transparency initiatives, such as SmartLabel.

Blog Feature

Trends & Research  |  health & wellness  |  industry news

Millennial Parents Demand Transparency. Are Baby Food Brands Keeping Pace?

It’s no secret that Americans have become increasingly more health-conscious across all areas of life. But we’ve recently found that the presence of children in a household often creates a greater desire to know and understand more about the food being served to the entire family. Recent research suggests that parents place greater importance on knowing more information about ingredients, nutrition, health benefits and other product information when deciding what products to buy.

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Blog Feature

DataBite

DataBite: GMO Labeling Law Signals Larger Transparency Demand

President Obama has signed the GMO labeling bill into a law. The mandatory disclosure of the use of GMO ingredients is the latest reaction to an ongoing consumer mandate for transparency from brands and manufacturers. Image via International Rice Research Institute

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