Growth in High-Order Attributes Studies indicate shoppers are rewarding transparency. Seventy-four percent of shoppers claims they would switch to a more transparent brand (FMI & Label Insight - The Transparency Imperative). As evidence, brands with digital SmartLabel pages that enable digital labeling transparency have grown by 10.7% over the last 52 weeks in a number of categories that are either flat or declining. “Most major brands and retailers are losing share, volume, or margins, sometimes all three.” Gordon Wade, CatMan + Transparency
“When digital transformation is done right, it’s like a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar.” — George Westerman | Principal Research Scientist with the MIT Sloan Initiative on the Digital Economy Transparency bar is set The FMI and Label Insight Transparency Imperative report has clearly demonstrated that demand for more information in the grocery shopping experience is taking off. Almost all shoppers these days require more information in the shopping experience, and there’s been a 90% increase in shoppers who would switch brands based on level of transparency (74% in 2018 vs. 39% in 2016) which seems to indicate that the demand is growing in distribution and in intent.
“Transparency may be the most disruptive and far-reaching innovation to come out of social media.” — Paul Gillin in Digital Darwinism: Branding and business models in jeopardy Transparency crosses all generations We are constantly being reminded of the differences between generations, and in particular, how different the younger generation truly is. But when it comes to the demand for transparency, the recent FMI and Label Insight Transparency Imperative points out that there is actually little difference across generations.
You've heard it before: color has an impact on our mood and our appetite. Consumers have adjusted to years of evolving marketing tactics designed to draw shopper attention, build credibility, and communicate value. The problem is, not everyone can agree on what certain words mean. Take, for instance, "all natural flavor," "made with real cheese," or, my favorite, "made with love." While the legal definition of a "natural" flavor could mean a flavor essence or an actual juice derivative, a discerning parent just wants to know it's organic. Well, ok, but is it certified organic? We are here to help!
Transparency is here to stay. Recently the FMI & Label Insight Transparency Imperative report stated that over 86% of shoppers are more likely to trust a brand or retailer who provides complete and easy-to-understand definitions for all ingredients. And the same study demonstrated that 74% of shoppers would be willing to switch to another brand that provided more information – a 90% increase from 39% in 2016.
In the last post of this series, we discussed the need for a dynamic taxonomy to power search across the omnichannel experience. If this future was to exist, it would be interesting to understand what effect this would have on the concept of a single source of truth - the apparent holy grail of product data management. To explore this topic we will need to first cover where we are at right now in regards to maintaining a single source of truth for our product data. We can then consider the future needs which we discussed both here and here, with the aim of overlaying where we are at with where we need to go to see whether a single source of truth is viable going forward.
“One-third of American households have a family member who is dealing with allergies, intolerances or sensitivities.” — FMI & Label Insight - The Transparency Imperative Diet is the new norm
Static data standards: Over the last decade, there has been a lot of talk about a single source of truth and creating data standards to match. However, during this period we have seen data fragmentation at an unprecedented scale. For any single product, there are hundreds if not thousands of data endpoints all being powered by different data sources with different needs and different levels of accuracy and currency. To say that brands have lost control of their product data would be a dramatic understatement.
“Three quarters of shoppers in 2018 would switch brands for transparency - a 90% increase from 2016 ” — FMI / Label Insight The Transparency Imperative 2018
How Artificial Intelligence can make a difference at the grocery store With the advent of veganism, the keto diet, and the rise of severe food allergies in kids, it's no wonder that retailers and brands alike are looking for ways to stand out in the chaos that is grocery store aisles. Consumers have more choices than ever, but the complexities of modern packaging and labeling can confuse the decision-making process. That's where we come in.
Temperatures have started to cool, school is back in session, and Halloween candy is already being prominently displayed. You know what that means -- pumpkin spice season is upon us. In fact, Starbucks has already started selling its much-anticipated Pumpkin Spice Latte. Fans of the popular drink are thrilled they didn’t have to wait until September to get their “PSL fix.”
Scientists lead search demand When Label Insight first began working with the FDA in 2008, our core use case was powering more detailed search. Fast forward 10 years - e-commerce and robust search has become critically important and, surprisingly, FDA scientists are still leading the way in regards to deep search demand.
The leisurely pace of summer is over and parents across the country are preparing to resume their early-morning lunch packing ritual. But which favorite food and beverage items will they be packing this year? Research shows that more Americans than ever before are focused on avoiding sugar and eating sustainably. And with rising numbers of children struggling with obesity and diabetes, several organizations and researchers have urged parents to reduce the consumption of sugar-sweetened beverages to reduce these risks.
Summertime is upon us and with that comes popular activities like swimming, barbequing or building sand castles. But the hot summer rays and dry, summer heat can wreak havoc on hair, skin and nails. It's no surprise, then, that shoppers are looking for skin care products that will keep them glowing, moisturized and feeling healthy throughout the summer months.
Over the past several years, Label Insight has emerged as the industry’s leading technology company for product intelligence, driven by our innovative approach to product attribute data and proven by our rapid growth in market share, staff, and revenue. As we continue to evolve our business and innovate our solutions, I’m excited to lead the company into our next phase as CEO of Label Insight.
This post originally appeared on CustomerThink
Fourth of July weekend is upon us and Americans across the country are stocking up on their BBQ essentials. But are the ever-popular hot dogs still at the top of the shopping list this year?
This morning, Label Insight is proud to introduce the American Heart Association Heart-Check Standard Certification Industry View. This new offering provides data for the industry to better understand market coverage for Heart-Check Food Certification Program's standard certification, assess potential eligibility, and provide insights on why products that don't qualify are not meeting their criteria. With the introduction of this new View, brands, retailers, government agencies, and researchers can better understand the food supply as it relates to cardiovascular health.
These 4 Cs aren’t for carats, but regardless of cut or color, their benefits will give you clarity. What are the 4 C’s? Earlier this year, Label Insight attended Natural Products Expo West with a group of trendspotters on the hunt for what we should expect to see in the coming months and year. Topping the list of trends we saw were the “4 Cs”: collagen, coconut, chickpeas, and cauliflower.
It’s no secret that transparency totally transforms product content and shapes the path to purchase. 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency. Today’s consumers base their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition.
Digimarc offers a smarter path to product transparency information Today, Digimarc Corporation announced its support of SmartLabel® and the availability of Digimarc Barcode scanning capabilities within the SmartLabel app. Announced at TransparencyIQ in Chicago, which brings together the foremost leaders driving product transparency forward, Digimarc is offering brands and retailers a more reliable, efficient and flexible method for delivering SmartLabel to consumers.
Label Insight Named Most Innovative Company of the Year by the American Business Awards® Label Insight, the market leader for product transparency, was named the winner of a Silver Stevie® Award in the in the Most Innovative Company of the Year category. Nicknamed the Stevie Awards for the Greek word meaning “crowned,” the American Business Awards are the U.S.A.’s premier business awards program.
New joint offering enables brands to quickly and easily meet SmartLabel™-mandated requirements while expanding their transparency story Label Insight, the market leader for transparency, and 1WorldSync™, the leading provider of product content solutions, today introduced LabelSync™, the industry's most comprehensive solution for product data distribution and transparency. LabelSync pairs Label Insight's high-order attribute data with 1WorldSync's unmatched global product content distribution capabilities, enabling brands and retailers to provide consumers with an unprecedented level of rich, high-quality product content.
As recent studies have shown, food and beverage-focused businesses benefit by being more transparent with consumers. An impressive 83% say they find value in having access to more in-depth product information*.
Label Insight, the market leader for product transparency, was named as one of Chicago's Best Places to Work. Issued and managed by Crain's Business Chicago and Best Companies Group, this survey and awards program identifies and honors the 100 best companies to work for in Chicago.
What is Quark? In March I was honored to speak at the Clean Label Conference in Itasca, Illinois on clean label ingredient trends. There I met Craig Sherwin who is the Technical Service Manager for Novozymes North America, a Dutch ingredient company. Craig was promoting an alternative to the conventional yeast-based lactase used in lactose-free dairy. He mentioned this being applied to a variety of dairy products, including a traditional Germanic product called “Quark”. Somewhere between the texture of a thick yogurt and ricotta cheese, quark is a creamy, cultured milk product that can be used in sweet and savory dishes, or eaten plain.
Consumer demand for transparency is reshaping the CPG and retail industries, changing the business from the boardroom down. In response to this transformation, the Path to Purchase Institute developed TransparencyIQ, the only conference focused on the revolutionary force of product transparency and its ability to drive consumer trust and brand loyalty. In its second year running, Label Insight is proud to again serve as the event’s Founding Sponsor.
In May of 2016, the FDA announced the new Nutrition Facts label for packaged foods. The purpose of the new label is to make it easier for consumers to make better informed food and beverage choices. During a recent keynote address at the National Food Policy Conference in Washington, D.C., Scott Gottlieb, the Drug Administration Commissioner, stated regulations dealing with consumer information — as well as labeling, ingredient and standard of identification initiatives — are at the center of a new nutrition innovation strategy.
Digital technology is responsible for reshaping many industries - but in particular, the use of big data and analytics has transformed the business of food. Last week our CEO, Paul Schaut, spoke about the expanding role of big data, AI and advanced analytics in the food industry at the Future Food-Tech event in San Francisco.
Hop to it: It’s not too late to shop for a better-for-you Easter basket With Easter right around the corner many Americans are gearing up for a big family celebration. According to Packaged Facts’ “Food Gifting in the U.S.: Consumer and Corporate” report, those celebrating Easter last year spent an estimated $18 billion on products including candy, gifts, food and flowers, with $152 spent per celebrant. Food and candy comprised more than $6 billion of consumers’ Easter spending.
Company to deliver combined image and data solution to the second largest food retailer group in the U.S. Label Insight, the market leader for product transparency, today announced that it has signed an expansive, multi-year deal with Topco Associates LLC, a provider of innovative business solutions for its food industry member-owners and customers. Under the agreement, Label Insight will provide high quality product images alongside the industry’s largest and most complete product attribute data set to better inform Topco stakeholders about the nutrient and ingredient composition of all Topco-procured private label products. The agreement includes all product categories such as food, beverage, baby, pet and cosmetics. Label Insight will also power SmartLabel™ pages, including images and data, for all Topco brand products.
Serving up Data Bites, One Slice at a Time March 14, or 3.14, is National Pi Day. A day when America pays homage to the mathematical constant π. Pi is that unique, never repeating or ending, fraction that many of us remember from geometry class -- the ratio of the circumference of a circle to its diameter. So it’s appropriate that we celebrate with food in the shape of a circle. Many grocery stores offer deals on pizza pies, fruit pies and even chicken pot pies. There is no doubt a pie for everyone.
American consumers are demanding more transparency about the ingredients being used within the food products they consume, with the majority of consumers preferring natural, socially-conscious food items. And they are beginning to expect the same for their pets, who are increasingly being viewed as an extension of the family.
Simplifying the ecosystem by providing a single source for high-quality product images connected to complete product attribute data Two of the most persistent challenges for brands and retailers over the past several years, have been maintaining consistent, uniform, high-quality product images and satisfying the demand for transparency, which requires more detailed product data, specifically designed to meet the increasing consumer demand for better information and transparency. To make the situation more complex, linking data and images has been a daunting process due to the myriad image sources, data sources, distribution points and consumer touchpoints.
Not only are American consumers taking a greater interest in the ingredients being used in their food and beverages, but they’re also beginning to care more about what’s being used in their personal care products. Studies show that shoppers are looking for products with recognizable ingredients and they’re willing to pay more for items using “better-for-you” ingredients. But as shoppers continue to vote with their wallets, personal care good manufacturers are continuing to look for opportunities to tap into the burgeoning “natural personal care” product market.
Now that we’ve shut the door on 2017and looked at trending diets this year, let’s look at the food trends that are heavily anticipated in 2018. Just Googling “2018 food trends” will bring up hundreds of articles in dozens of publications about what’s going to be hot this year. You can see for yourself here, here and here. We decided to dig into a few of these trends and learn a bit more about them – and see how prevalent they are on the grocery shelves already. However, it’s up to you to decide if you’d like to drop these into your shopping cart this year.
Valentine’s Day is here and consumers across the country are searching for the perfect way to show their love. Chocolate continues to be one of the most popular Valentine’s Day gifts and those indulging this year need not feel guilty. Buying patterns for chocolate follow broader grocery shopping trends -- consumers are investing in “better-for-you” ingredients and brands that provide greater transparency. February also marks American Heart Month, a federal event that brings awareness to the dangers of heart disease. The American Heart Association (AHA) recommends maintaining a healthy diet for optimal heart disease prevention - this includes avoiding added sugars and steering clear of sodium-laden foods. Luckily, the myriad of chocolate options mean that shoppers can have their “heart-healthy” chocolate bar and eat it, too.
February is American Heart Month, a federally-appointed event to remind Americans to focus on their hearts and encourage them to get their families, friends and communities involved.Heart disease is the number one cause of death for both men and women in the United States, claiming an estimated 610,000 lives each year, according to the Centers for Disease Control and Prevention. Fortunately, maintaining a healthy diet and lifestyle are two of the best preventions to cardiovascular disease.
Cruising the Mediterranean Sea provides travelers with an incredible experience. Visiting some of the most historically important cities on Earth, including Athens, Jerusalem, Madrid, Rome and Venice, just to name a few. Of course, the most important part of any day visiting these places is mealtime. The food in this region is so well regarded that the Mediterranean Diet is embraced the world over for its nutritional value. In this fourth and final blog of our series on shopping your diet, we look at the Mediterranean Diet and the nutritional value it offers to people who follow it. We’ve already covered Paleo, vegetarian/vegan and keto diets, now we’ll offer some insights into how the Mediterranean Diet might look when filling your shopping cart.
Shop Your Diet Series: Part III: The Keto Diet January is more than half-way over – are you staying committed to your goal of eating cleaner and/or following a particular diet this year? We hope that our information on “shopping your diet” is helping to alleviate confusion about what is allowed – and what to avoid – for your new way of eating. In the third edition of our series on shopping your diet – the second post was on vegetarian and vegan diets – we’re digging into the trendy ketogenic diet. Though you’ve likely seen this diet leading headlines in the past few years, it has actually been around since the 1920s. Designed in 1924 by Dr. Russell Wilder at the Mayo Clinic, the original purpose of the keto diet was to treat epilepsy. It lost its popularity in the 1940s due to the slew of anti-seizure medications on the market. The ketogenic diet is a low carb, moderate protein, and high fat diet which puts the body into a metabolic state known as ketosis. When the body enters a state of ketosis, the liver produces ketones which become the main energy source for the body; this diet is based on the premise that the body is designed to run more efficiently as a fat burner than a sugar burner.
The Path to Purchase Institute announced the advisory board for TransparencyIQ 2018 today. After a successful inaugural event in 2017, Label Insight is thrilled to be the founding sponsor of TransparencyIQ and is looking forward to a groundbreaking 2018 event. Michael McMahon, President and Executive Director of the Path to Purchase Institute
It’s two weeks into the new year and how many of us are still sticking to that diet resolution? I hope many of you are still inspired to eat healthy and finding ways to keep shopping for that new diet. While willpower plays a big role in how well you keep your resolution, but being armed with the right nutritional information about foods can give you an advantage, too. With help from Label Insight, your 2018 diet may be your most successful.
“New Year, New You.” Many of us greet the new year with the desire to kick-start a new diet, either to help shed unwanted holiday pounds or to live a cleaner, healthier lifestyle. In fact, most (67%) Americans will be prioritizing healthy or socially-conscious food purchases in 2018, according to a recent survey of American adults conducted by Wakefield Research for Label Insight.
Label Insight, the market leader for product transparency, today released the results from a national consumer survey of 1,023 Americans conducted by Wakefield Research on eating habits in 2018. The survey found that most (67 percent) Americans will be prioritizing healthy or socially-conscious food purchases in 2018. Their primary point of emphasis is cutting back on sugars, with nearly half of consumers (47 percent) planning to eat less sugar or buy more 'no sugar added' products this year.
The expression “the bread of life” underscores the foundational aspect of bread as a food staple, a basic part of any diet. You sometimes hear about people who can easily survive on only bread and water. But dig deeper into the nutritional details about bread and you will find significant differences between one bread product and another.
Label Insight, the market leader for product transparency, today announced it has raised $21 million in a Series C funding round led by Delta-v Capital alongside River Cities Capital Funds. These funds will support the company's mission to help consumers understand what's in the products they use and consume. David Schaller, Managing Partner at Delta-v, will join the Label Insight board of directors.
Label Insight, the market leader for transparency, and 1WorldSync, the leading provider of product content solutions, today announced a strategic partnership that will create industry's most comprehensive solution for product data distribution and transparency.
December 13th is National Ice Cream Day, so what better time to dig into one of our favorite treats? Though ice cream is typically thought of as a guilty pleasure, it turns out today’s ice cream brands might just be healthier than you think. With the rising popularity of trendy ice cream brands like Halo Top, Enlightened and Vixen Kitchen, we’re seeing greater focus on including “better for you” ingredients. Image via Enlightened's Official Facebook Page
Cold and flu season has arrived and soon you’ll likely find yourself strolling down the medicine aisle at your local supermarket. But solutions to those common viruses and their pesky symptoms can actually be found throughout the store. A number of widely known food ingredients are proven to be effective at preventing and treating colds and flu.
Data science is fast becoming a core enabler of business innovation and competition. Given its notability , you would think that the successful use of data science within companies would be on the rise, but a report from MIT says no. Surprisingly, the percentage of companies claiming competitive advantage from their data science initiatives dropped from a high of almost 70% in 2012 to about 50% in 2016. What’s going on?
TransparencyIQ, the breakthrough event focused on the impact of transparency and best practices, took place October 18th and 19th in Chicago, Illinois. After a hearty breakfast, Label Insight's CMO, Patrick Moorhead, took the attendees through an interactive quiz to test their TransparencyIQ. Attendees answered open-ended questions about their transparency journey as well as quiz questions about transparency and consumer expectations.
CHICAGO, Oct. 17, 2017 /PRNewswire/ -- Label Insight, the market leader for product transparency, today introduced PRISM, a revolutionary data science technology for the creation of high order attributes. High order attributes allow brands and retailers to gain deeper insights into their product set and inventory. Like a prism, Label Insight technology transforms the "white light" of product information contained on the physical packaging of food, pet and personal care products into an infinite spectrum of deep and complete attribute data. Ingredients, nutrients, and marketing claims are analyzed and enriched with more than 22,000 custom attributes such as ingredient definitions, micro and macronutrient content, sustainability practices and specialty diet eligibility.
Welcome to "Meet the Team", a monthly series that introduces you to the great talent and leadership at Label Insight. This month we’re excited to introduce our Director of Strategic Partnerships, Jacob Childerson.
The adoption, traffic and engagement numbers for SmartLabel™ are all on the rise as the Grocery Manufacturers Association (GMA) looks to grow and mature this popular transparency initiative.
The stakes for transparency as they relate to food and beverage products are higher today than ever. According to Nielsen, 59% shoppers find it difficult to understand nutrition facts on food packaging , and the ability to recognize ingredients is the most influential factor for them to sway a purchase decision on these types of products . Take these consumer demands for transparency and combine them with the ultra-competitive grocery retail industry that continues to consolidate, most recently with the AMZN-WFM deal, and it becomes more apparent that traditional grocery needs to provide a reason beyond price to gain and maintain shopper loyalty.
Leaders in product transparency will gather on October 17-18, 2017 in Chicago to support TransparencyIQ, a Path to Purchase Institute event. Executives from Hershey, Raley’s, Nielsen, Unilever, and Walmart have rallied in support of the event, either through speaking engagements or participation in the advisory board. TransparencyIQ will focus on the ways companies can begin or grow their product transparency initiatives, and is the industry's first and only event focused on the product transparency.
As the summer begins to wind down here at Label Insight I find myself having mixed emotions at the end of of my internship. On one hand, I am ecstatic knowing all of the amazing work I have been able to contribute to over the past three months here in Chicago. On the other hand, a tinge of sadness stays with me as I think about leaving this awesome company.
Confusion and Concern about Sugar Ingredients matter today more than ever. According to Label Insight’s Shopper Trends study, 98% of shoppers think it’s important to consider the ingredients in the food products they purchase.
In the first three posts of our Ingredient Confusion Series, we learned that shoppers are meeting a huge roadblock when evaluating their food products - they’re confused and concerned about the basic elements that make up the food products they buy. This confusion creates a gap in trust between consumers and brands, and oftentimes prevents them from buying a product. But think that confusion and concern only relates to food? Think again.
In May of 2016, the country's first update to nutrition labels since the federal government started requiring them in the early 1990s, was unveiled. The idea behind this shift was to help consumers make more informed decisions about the foods and beverages they eat and drink.
CHICAGO, July 27, 2017 /PRNewswire/ -- American women are increasingly evaluating the contents of their personal care products and still walking away confused as to what the ingredients are and whether or not they fit into their personal requirements. In response, shoppers are more willing to comparison shop for personal care products with recognizable ingredients and pay more for those products.
A first of its kind event is launching this fall, and it’s dedicated solely to product transparency. The Path to Purchase Institute will host TransparencyIQ, on October 17-18 in Rosemont, IL to bring the industry together around strategies and best practices for product transparency initiatives. TransparencyIQ offers a focused environment for like-minded individuals to gather and discuss challenges, gain insights, share best practices and learn from diverse perspectives. Label Insight is proud to be the founding sponsor of this important industry-wide event.
CHICAGO, July 25, 2017 /PRNewswire/ -- Label Insight, the market leader for product transparency, today announced strong customer growth in Q2 2017 for its data transparency solutions. The company has inked deals with several new CPG manufacturers and retailers that will help those organizations respond to the consumer mandate for greater transparency. Industry leaders who have committed to boosting their transparency initiatives with Label Insight last quarter include: Allegiance Retail Services/Foodtown Okanagan Specialty Fruits Ocean Spray Cranberries PepsiCo Schnucks
Today's consumers are demanding to know more about the products they use and consume than ever before. Brands and retailers who provide the transparency consumers seek will be rewarded with loyalty, market share and higher perceived brand worth.
As a company built on a belief in transparency, the Label Insight team knows the better informed we are about what’s in the products we use and consume, the more we can make smart purchase decisions. So, when we launched the 2017 Label Insight Ingredient Confusion Study in late June, we wanted to better understand the challenges today’s consumers are facing in the aisle. We’ve been breaking down the study piece-by-piece in our Ingredient Confusion blog series. In Part 1, we learned that consumers are confused and concerned about the ingredients in the food products they purchase, and in Part 2, we broke down how this concern and confusion impacts shopper behavior and brand perceptions. Here in Part 3, we’ll reveal how consumers are taking matters into their own hands and what they want brands to do about it.
When we launched the 2017 Label Insight Ingredient Confusion Study last week, the idea was to better understand ingredient confusion, how it impacts shopper behavior, and what consumers are doing about it. We’re breaking down the study piece-by-piece in our Ingredient Confusion blog series. In Part 1, we learned that consumers are confused and concerned about the ingredients in the food products they purchase, and here in Part 2, we’ll look the way this concern and confusion impacts shopper behavior and brand perceptions.
“If confusion is the first step to knowledge, I must be a genius.” Larry Leissner Why We Launched the Ingredient Confusion Study The Label Insight team lives for data. So over the past year, we conducted several studies to better understand today’s consumer. We explored how today’s shoppers make food choices, shop, and what they expect from brands when it comes to product information. We took a deep dive into consumer preferences for product transparency and how it affects their feelings toward brands and their purchasing behavior, and we learned more about their dietary preferences and their ability to find the product information they need to make informed buying decisions. One theme rang consistent throughout all studies. Confusion.
CHICAGO, June 28, 2017 /PRNewswire/ -- When examining food labels today, consumers are still confused about the ingredients in their food products. This confusion leads shoppers to not only consider switching brands but to pay more for brands whose ingredients they understand. The study was released today by Label Insight, the market leader for product transparency. It surveyed more than 1,000 consumers on feelings of confusion with food product ingredients and labeling, the behavioral impact of this confusion on purchasing behavior and how technology solutions might alleviate concerns.
This morning, we’re excited to announce that Nielsen and Label Insight are expanding the Nielsen Product Insider solution with the ability to measure sales of ingredients and U.S. government-regulated attributes for non-food categories, including personal care, pet food, over-the-counter medicine and vitamins/supplements.
Data Driven Experiences for Bricks + Clicks Amazon Just Turned Up the Heat on All Retailers to Embrace Ecommerce With its proven tech infrastructure and scale, Amazon's acquisition of Whole Foods adds a highly valuable, much needed pile of bricks to Amazon’s brick+click equation, combining their industry leading customer & marketplace intelligence with a scaled distribution footprint and built-in consumer base for grocery. This move signals that it’s time for conventional retail to get serious about technological innovation, e-commerce, and consumer experience. For conventional grocers, Amazon has just made your 3 year e-commerce and innovation strategy obsolete. Image via: My Private Brand mypbrand.com
Transparency has become a transformative force in our lives today. Yesterday, Entrepreneur Magazine highlighted this phenomenon in their article, How Transparency Became a Top Priority for Businesses, and Why You Should Care, explaining what’s behind the shift, while challenging businesses to prepare for this new reality. Image via Entrepreneur.com / Shutterstock.com
Disruptive Innovation: Welcome to a New Game I recently ordered an automatic fish feeder for the twenty five fish that are part of my aquaponics system that’s sustainably producing salad and tomatoes for my small family of three. I hopped on Amazon.com and instantly filtered out all the automatic feeders that had less than 4 stars, then filtered to only those that can deliver to France (where I currently live). I then started diving into some of the products that looked good, and explored the product attributes - I had never bought an automatic feeder before, and so I was simultaneously educating myself on what was important and what the different brands stood for. This lead me to me filtering out a variety of brands that I had no interest in (the low cost ones), and then finally making a decision. Just two days later, it showed up at my door.
As title partner of The Big Natural, Label Insight will highlight the importance of transparency in the natural products industry. The Label Insight team is proud to continue our support for the Consumer Packaged Goods industry as the Title Partner of The Big Natural. Label Insight’s leadership team will participate in several sessions at the event, taking place June 7-9 at The LINQ in Las Vegas. As the Natural Product Association’s inaugural event, The Big Natural will offer industry-driven educational sessions and workshops, bringing together industry leaders and innovators to educate, empower and drive the industry forward.
Welcome to the last post in our Shopper Trends series. We’ve been busy digging into key findings from our 2017 Label Insight Shopper Trends Survey. If you’re just joining us, be sure to read our earlier articles about the diets driving American food-buying decisions, and our growing love affair with superfoods. We’re wrapping up the series with a closer look at consumers’ ongoing frustration with food labels -- and how brands can help.
Welcome back to our Shopper Trends series. We’re taking a deeper look at key findings from the 2017 Label Insight Shopper Trends Survey. Last time we talked about how more and more Americans are grocery shopping with specific diets in mind. This post will look at foods and ingredients on the rise, and those that have fallen out of favor.
With the launch of Label Insight’s Open Data Initiative in late January, academic researchers and nonprofit organizations gained access to Label Insight’s product data in order to advance critical research topics that affect today's increasingly health conscious food shoppers. Photograph: Martin Rickett/PA Wire
Half of Americans Shop with Diets and Health in Mind At Label Insight, food data is a big deal. We are dedicated to helping brands and retailers improve the way they share their product data with consumers. We also invest in research to stay ahead of food industry trends. Our latest research, Label Insight’s 2017 Shopper Trends Study, didn’t disappoint. We’re sharing our biggest takeaways in a series of blog posts, so keep following for the full scoop.
In the past few weeks, I've been in Hong Kong, London, and Chicago and have started to notice the radical change in breakfast buffets. In place of cereal, I now see chai+blueberry smoothies. On room service menus, traditional iceberg lettuce salads have been replaced with kale salads and quinoa power-bowls.
This is an exciting week for Label Insight, as we welcome our 99th and 100th employees to the team! Label Insight Co-Founder, Dagan Xavier, addresses the company.
With the launch of Label Insight’s Open Data Initiative in late January, academic researchers and nonprofit organizations gained access to Label Insight’s product data in order to advance critical research topics that affect today's increasingly health conscious food shoppers.
Our team of just under one hundred gathered at our St. Louis office and nearby coworking space T-REX last week for our semi-annual company "All Hands" experience. As the picture below shows, we’re getting so large we can barely pack everyone into one photo!
Label Insight sent seven team members to Anaheim, California for the Natural Product Expo. This years “Expo West” was the largest in the history of Natural Products Expos. There were over 80,000 attendees and 3,100 exhibitors. Our job was to collect images of all the products at expo in order for Label Insight to collect data and provide attributes to our client. Being a very tall order, we hired 55 people from the Southern California area to be what we call “TrendSpotters” to help us with collection.
CHICAGO, March 28, 2017 /PRNewswire/ -- Today's consumers are more concerned than ever before about the foods they eat, yet they struggle to find the nutrition information needed to make informed purchasing decisions.
Healthy Food America, a nonprofit institution that drives change in policy and industry practice to ensure equal and easy access to nutritious food, held a working group in December of last year with 13 different public and private institutions (FDA- CFSAN, USDA - CNPP, Ohio State, UNC to name a few). The focus of the symposium was to discuss efforts to improve the quality and timeliness of added sugars data in the US.
The 4th semi-annual Food Labeling: Evolving Regulatory Compliance Conference took place February 27th and 28th, 2017 in Alexandria, Virginia. According to the conference description, the key theme this year was "recognizing and preparing for the impact of FDA & USDA label changes on special claims, serving size and ingredients, developing effective methods for transition and compliance, including reformulation and successfully managing the effect on consumer behavior and sales."
Earlier this month, Label Insight announced the launch of our Open Data Initiative, which provides complimentary use of Label Insight’s product data to academic researchers and non-profit organizations. The goal of this initiative is to advance critical research topics that affect today's increasingly health conscious food shoppers. Today we’re excited to share one of the real life applications of this research.
The Food Marketing Institute's 2017 Midwinter Executive Conference brought over 1,000 of the industry’s key decision-makers together. Retailers, wholesalers, independent operators, suppliers and manufacturers spent time immersing themselves in education programs and strategic executive exchanges to discuss and understand what is required to grow their business in today’s rapidly changing food retail environment. As a first timer to the event, I thought I’d share my perspective for a few of the key themes I heard throughout the four days.
Millennials are shaking up the CPG industry and forcing brands and retailers alike to start thinking differently about the way they market to and communicate with this generation. Earlier this week Forbes published an article What Brands Need To Know About Modern Millennial Snack Culture which reiterated this fact. In the article, Jeff Fromm shares how millennials’ prolific love of snacking - four times a day in many cases - has resulted in the CPG industries strongest growth in four years primarily because of the uptick in sales for snacking brands.
Over the past few years we have seen an unprecedented rise in consumer demand for transparency, with many consumers going so far as to switching from their preferred brands in favor of brands which provide more transparency. You can observe this phenomenon any time you go to the grocery store. Take a moment to watch people shop. See how they study products before putting them in their basket. They are trying to understand: "What is this ingredient?" "What does cage-free mean?" "Does this product match my ethics? Was it tested on animals?".
NEW YORK, Feb. 8, 2017 /PRNewswire/ -- Building on the recent strategic alliance with Label Insight, today Nielsen (NYSE: NLSN) announced the launch of Nielsen Product Insider, a retail and consumer measurement tool designed to transform on-pack nutrient and food ingredient labels into quantifiable attributes. With this launch, Nielsen's robust market measurement and Homescan Consumer Panel data are combined with Label Insight's industry-leading cloud-based product attributes. Together this brings an unmatched level of data granularity to food manufacturers and retailers.
We are thrilled to announce our flagship venture into international transparency with the launch of the first SmartLabel pages in Canada this week. Our partnership with L’Oreal Garnier Haircare has enabled this expansion of the brand’s commitment to SmartLabel into the Canadian market, and we are proud to see these pages come to life. Product packaging will direct consumers via QR code to the dual-language SmartLabel pages, ultimately aiding to answer demands of transparency-driven consumers.
Nearly 4 in 10 consumers say they would switch to a new brand from a current preferred brand in favor of increased product transparency, and 73% of consumers would be willing to pay more for a product that offers complete transparency, according to a recent survey by Label Insight. The demand for transparency is clear, yet two of the most challenging categories in which to find information are those in which we come in contact the most - food and personal care products.
CHICAGO, Jan. 31, 2017 /PRNewswire/ -- Label Insight, the leading provider of data solutions that power transparency between CPG brands, retailers and consumers, announces its Open Data initiative. The initiative provides academic researchers with free access to a new level of granular food product data not previously available to the research community.
This has been a year of significant change for the CPG and retail industries. The first update to the Nutrition Facts Panel since the 90s, the evolving definition of the term healthy, growing transparency demands from consumers, and the launch of the SmartLabel™ initiative brought transparency center stage in 2016. As we head into 2017, we expect to see a continued trends towards transparency with the innovators and early adopters seeing early returns on their investment in transparency. Here are some of our key learnings of 2016:
Many brands are currently deciding how to best approach upcoming changes to the Nutrition Facts Panel. But why update your packaging and product data for the new label and then go back and do it all over again for GMO disclosure? Plus, these are just the two current mandates that are part of a much larger consumer demand for product transparency that will continue to evolve. As brands seek to find the best way to answer this demand, many are choosing to participate in the SmartLabel initiative now to get ahead of the curve. Brands that adopt a "label it once" mindset and embrace a scalable and future-proof solution, such as SmartLabel, will be able to easily update their product data to respond to evolving regulation changes. SmartLabel is not a one-time, band-aid solution. It is a multifaceted, dynamic approach to delivering more complete and accurate information to your consumers while also complying with industry regulations. We thought it would be helpful to share some best practices for getting started with SmartLabel including how to plan for your data, organize your internal resources, prioritize your products, and create high quality SmartLabel pages.
NEW YORK, Dec. 1, 2016 /PRNewswire/ -- Today, label transparency plays an influential role in what consumers buy, what manufacturers make and how government organizations regulate. Nielsen (NYSE: NLSN) and Label Insight, a cloud-based product data refinery platform, announced today, a strategic alliance to help bring clarity to food, beverage and non-food transparency for the consumer packaged goods (CPG) and retail industry. This one-of-a-kind alliance will help enable CPG companies and retailers to make faster and more informed data-decisions to grow sales by understanding product trends and creating better personalization for the wellness consumer. Together, Nielsen and Label Insight will develop and maintain a CPG industry retail and consumer measurement capability incorporating food, beverage and non-food ingredients, nutrients and U.S. government regulated product attributes.
Industry leaders unite to provide a robust data solution for CPG brands and retailers, empowering them to better fulfill consumer demand for product transparency
This week we gathered for our semi-annual company all hands in our Chicago office. As the picture shows, we’re getting really big - we can barely pack everyone into the lobby of our office for the company photo!
Right now, millions of shoppers are typing your brand into the search bar on their smart phones, and they aren’t looking to watch your latest TV spot. Consumers are actively seeking detailed product information before they buy, and their ability to find complete, accurate data has a dramatic effect on their purchase decisions, both today, and over time. Consumers' first contact with your brand is increasingly via mobile search, not advertising. What is your product data saying about your brand today?
Welcome to the 4th and final post in of our Transparency ROI blog series, where we’re breaking down our TROI study piece-by-piece. So far in the series, we’ve learned how transparency leads to increased brand loyalty and perceived brand worth, how millennial moms are leading the charge for product transparency, and why product transparency means going beyond the label. Today, we’ll take a look at the way brands can satisfy consumer demand for transparency.
Welcome to Meet the Team, a monthly series that introduces you to the great talent and leadership at Label Insight. This month's post is special because we got to talk to two of our team members who specialize in personal care products: Senior Personal Care Analysts, Lora Aulabaugh and Anna Thibaut. Both Anna and Laura started within the last 6 months and have been able to grow and learn together at Label Insight. They collaborate on bigger projects while also working independently on separate, smaller projects. We're excited to hear about all they've been up to and get to know them a little better!
Welcome to Part 3 of our Transparency ROI blog series, where we’re breaking down our TROI study piece-by-piece. So far in the series, we’ve learned how transparency leads to increased brand loyalty and perceived brand worth and how millennial moms are leading the charge for product transparency. Today, we’ll take a look at what transparency actually means to consumers.
At the Global Open Data for Agriculture and Nutrition (GODAN) Summit, the USDA announced a new open data partnership for public health, with the launch of the USDA Branded Food Products Database. The USDA Branded Food Products Database is a free online resource for families, the food industry and researchers containing nutrition details on more than 80,000 name brand prepared and packaged foods available at restaurants and grocery stores. Pictured from left to right: Dagan Xavier, Label Insight; Pamela Starke-Reed, USDA; USDA Secretary, Tom Vilsack; Delia Murphy, ILSI North America; Ronak Sheth, Label Insight; Allison Kretser, ILSI North America.
Label Insight has been selected as one of the Top 100 Finalists for the 15th annual Chicago Innovation Awards. The awards celebrate the most innovative new products and services in the Chicago region across all organization sizes, sectors and industries. This year's winners were selected from a record-breaking 643 nominations, which were narrowed down by 13 judges down to 100 finalists. 1500 business and civic leaders will come together to honor the winners when they are announced on October 25th at Chicago's Harris Theater.
When we launched the 2016 Label Insight Transparency ROI Study in late August, the idea was to take a deep dive into consumer preferences for transparency and how it affects trust for and loyalty towards brands. What we learned is that brands have the opportunity to improve their bottom line just by providing product transparency - from increased brand loyalty, new market share and even brand worth. Here at Label Insight, we call this Transparency ROI.
We know that consumer demand for product transparency is on the rise, and brands that fulfill this demand by providing comprehensive product information are poised to gain favor with consumers. But what does product transparency really mean to consumers and how does it affect shopper behavior, trust and loyalty? And, can it actually influence market share and revenue?
CHICAGO, Aug. 30, 2016 /PRNewswire/ -- Consumer demand for product transparency is on the rise, and brands that fulfill this demand by providing comprehensive product information are poised to grow market share and revenue. In fact, Label Insight's2016 Transparency ROI Study reveals that nearly 9 in 10 consumers say transparency is important to them across every food product category, and 40 percent say they would switch to a new brand if it offered full product transparency.
Welcome to Meet the Team, a monthly series that introduces you to the great talent and leadership at Label Insight. This month we’re excited to introduce our Senior Design Manager, Dan Lutger. So Dan, tell me a little about how long you’ve been with the company and what your role entails.
Bacon. It’s almost always on my shopping list, and I’m not the only one. In fact, 80.6% of American households used bacon in 2015 (Statista). As someone who owns a pig-shaped, cast iron bacon press, I was obviously excited to hear that Saturday, July 20th is Bacon Lovers’ Day. There’s just something great about waking up to the sizzling sound of bacon being fried. And whether you like your bacon in the morning with eggs, in the afternoon on a nice BLT sandwich, or maybe even for dessert on a maple-bacon cupcake, the world has created a bacon dish for you.
Many beer brewers are now going to voluntarily include a serving facts statement on their products. The new labels will still include alcohol by volume but will also now list calories, carbohydrates, protein, fat, and include a freshness date. They’ll also be disclosing ingredients in a full list on the label or on a website accessible via a scannable code on the packaging. This is a result of the Beer Institute’s Brewers’ Voluntary Disclosure Initiative announced in July. Image via Bookfinch
President Obama has signed the GMO labeling bill into a law. The mandatory disclosure of the use of GMO ingredients is the latest reaction to an ongoing consumer mandate for transparency from brands and manufacturers. Image via International Rice Research Institute
GMO labeling is officially mandatory, and QR codes could become the new standard on the grocery aisle.
Why settle for just putting maple-syrup on pancakes and french toast? After a record harvest of maple syrup this year, new recipes are emerging featuring this sweet ingredient. Recently, we talked about another great sweetener: honey. This week, we looked at all the ways maple syrup is being used, from breakfast items to seafood and just about everything in between.
Earlier this year, Label Insight released the Food Revolution study after surveying more than 1,500 consumers to determine how they make food choices, shop and what they expect from brands when it comes to product information.
According to the National Hot Dog & Sausage Council, in 2012, consumers spent over $1.7 billion on hot dogs in supermarkets alone. This doesn’t even include all the hot dogs purchased at baseball games and summer get togethers. There’s no question that Americans love their hot dogs! While the toppings may vary by region (in Chicago we like our hot dogs with onions, green relish, mustard, tomato, sport peppers, a pickle spear, and some celery salt!) hot dogs are enjoyed all across the nation. Image via the National Hot Dog and Sausage Council
Welcome to Meet the Team, a monthly series that introduces you to the great talent and leadership at Label Insight. This month we’re excited to introduce our VP of Product, Jordan Ho. Jordan Ho - VP of Product So Jordan, you lead the product team here at Label Insight. Tell me a little about how long you’ve been with the company and what your role entails?
CHICAGO, July 19, 2016 /PRNewswire/ -- Label Insight, the leading provider of data solutions that power transparency between CPG brands, retailers and consumers, announced today that all-natural bacon producer, Naked Bacon, is participating in theSmartLabel initiative with the launch of SmartLabel pages for their bacon products.
With a mission of helping consumers understand what’s in the products they use and consume, Label Insight is naturally interested in consumer demand for product transparency and how it affects CPG brands and retailers. Earlier this year, Label Insight surveyed more than 1,500 consumers to determine how they make food choices, shop and what they expect from brands when it comes to product information.
CHICAGO, July 14, 2016 /PRNewswire/ -- Label Insight, the leading provider of data solutions that power transparency between CPG brands, retailers and consumers, applauds the House of Representatives' passage of the National GMO Disclosure Bill. As an organization founded with the mission of helping consumers understand what's in the products they use and consume, Label Insight believes in the advancement of all forms of product transparency and supports this legislation.
Honey consumption per person in the US has nearly doubled in the last 25 years and continues to make a beeline north. According to the National Honey Board, we’re currently consuming an average of nearly one pound (0.9 pounds) of honey per person compared to just 0.5 pounds in 1990.
Label Insight was founded with the mission of helping consumers understand what’s in the products they use and consume. To explore consumer demand for product transparency and how it affects CPG brands and retailers, Label Insight surveyed more than 1,500 consumers to determine how they make food choices, shop and what they expect from brands when it comes to product information. We officially launched our Food Revolution survey in late June. In our Food Revolution blog series we’re breaking down the study piece-by-piece.
In a recent article on Food Manufacturing titled How Big Food Can Stay Ahead of Food Trends, I answered some questions about the wants and needs of consumers in the Big Food industry. Nearly three in every four consumers consider whether they have access to the full list of ingredient information when making purchase decisions, based on our recent Food Revolution study.
CHICAGO, July 8, 2016 /PRNewswire/ -- Label Insight, the leading provider of data solutions that power transparency between CPG brands, retailers and consumers, expresses its support for the recently passed Senate bill that calls for a Federal Standard for GMO labeling.
Today, the Senate passed an important bill supporting a Federal Standard for GMO labeling. As an organization that believes in the advancement of all forms of transparency relating to food products and ingredients, Label Insight supports this legislation.
Label Insight was built on a belief in transparency. We believe the more we know about what’s in the products we use and consume, the more we can make smart purchase decisions. But for brands and retailers, the path to transparency isn’t easy. Consumers have different views on what information they want and who can be trusted to share this information.
Mmm, World Chocolate Day. A day to pile on the Hershey’s Kisses, Reese’s Peanut Butter Cups and M&M’s -- in moderation, of course. (Nope, we’re not playing favorites here. These are the three chocolate brands consumers voted as their top picks in 2015.)
Happy Friday and happy National Ice Cream Month! Yes, every July the dairy gods bless us with the holiest of celebrations: An entire month dedicated to our favorite frozen treat. If you’ve been following our DataBite series, you know we’re fans of tapping into our product data engine to uncover interesting intel about grocery product categories. And what yummier of a category than ice cream to get the scoop on.
Summer has officially arrived in Label Insight’s hometown cities, Chicago and St. Louis. Our palettes have switched gears too, and we’re craving the season’s freshest ingredients. Like watermelons. But have you noticed the big change sweeping the watermelon world? They’re going seedless!
Label Insight study reveals insights into consumer demand for product transparency and its impact on the food industry
Label Insight is on the hunt for talented front end, lead software and java software engineers to join our team. (You can view all of our open engineering positions here.) Wondering what it’s like to work at a data tech startup? We thought so, which is why we went straight to the source to get you all the answers you need.
Vice President of Sales, Dave Byman, to shed light on the food industry’s latest transparency initiative and demonstrate best practices for a successful SmartLabel implementation
Lots of consumers talk about eating “clean,” sticking to natural foods, and avoiding all things artificial. But finding foods that fit these parameters can be tricky because many of these attributes aren’t clearly defined or regulated.
There’s a little known but growing industry here in the US: Kelp farming. Turns out kelp, a large seaweed that grows in underwater forests in shallow oceans, has a lot of benefits -- for both people and the environment. It requires no fertilizer, pesticides, fresh water or arable land. It offers lots of iodine, potassium, calcium, protein and fiber. And its quick growth means quick carbon dioxide uptake, which can reduce ocean acidification.
Owned brand. Store brand. Private label. Brand X. Typically thought of as generic products of questionable quality, no-frills packaging and basic typefaces, intended only for those on a strict budget. We were loyal to the big, national brands we trusted. Sure, when money was tight, we might have overlooked the stigma of owned brands because of the lower price, but when times got better, we’d return to our favorite national labels. And as the health and wellness trend grew with an ever-increasing focus on natural and organic foods, we willingly paid the price for what we perceived to be superior products and superior brands.
Did you know 99 percent of all U.S. households buy milk? In fact, the average American consumes almost 25 gallons of milk each year. That’s a LOT of moo juice. Luckily, there’s an entire month (June, duh) dedicated to celebrating all things dairy. So let’s get the party started.
Paul Schaut is now the chief executive of Label Insight, the startup formerly known as FoodEssentials that provides SaaS (software as a service) data solutions for consumers and companies to access more detailed food label data.
Paul Schaut and Patrick Moorhead join the Chicago-based cloud-data company as Chief Executive Officer and Chief Marketing Officer.
Welcome back to Meet the Team, a monthly series that introduces you to the great talent at Label Insight. This month we’re excited to introduce our team of summer interns: Kylie Jensen in Customer Success, Sam Schaut in Marketing, Aditya V in Data Quality, Alex Jia in Data Generation, and Hunter Bryant in Data Transformation. They’re joining us from across the country (and around the world) and we can’t wait for the great energy and thinking they’ll bring to our Chicago and St. Louis offices.
By now, you’ve probably heard all about the new Nutrition Facts label the FDA announced last week. (If you missed it, catch up here.) The modernized label will include lots of changes like larger, bolder font for calories and servings, serving sizes that more closely reflect the amount someone actually eats or drinks, and updated daily values for nutrients like sodium and dietary fiber.