Today's consumers are demanding to know more about the products they use and consume than ever before. Brands and retailers who provide the transparency consumers seek will be rewarded with loyalty, market share and higher perceived brand worth. To address how companies can build loyalty and grow in a competitive market with transparency, The Path to Purchase Institute and Label Insight will hold a complimentary webinar on July 24 at 2:00 pm Eastern.
Speakers Michael McMahon, executive director and president, Path to Purchase Institute, and Patrick Moorhead, chief marketing officer, Label Insight will discuss these insights into transparency:
- What information are consumers demanding and who is delivering on those demands?
- What is the impact of transparency on business decisions?
- What are the consequences of inaction and what resources can you tap into?
Brands, retailers and solution providers are welcome to register for the complimentary webinar. Learn more at www.transparency-iq.com/webinar.