Blog

Focus on Diet and Health Affects How Half of Americans Shop

Posted by Kira Karapetian on May 9, 2017

Half of Americans Shop with Diets and Health in Mind

At Label Insight, food data is a big deal. We are dedicated to helping brands and retailers improve the way they share their product data with consumers. We also invest in research to stay ahead of food industry trends. Our latest research, Label Insight’s 2017 Shopper Trends Study, didn’t disappoint. We’re sharing our biggest takeaways in a series of blog posts, so keep following for the full scoop.

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Topics: Trends & Research


Spring Into Superfoods in 2017

Posted by Ronak Sheth on May 8, 2017

In the past few weeks, I've been in Hong Kong, London, and Chicago and have started to notice the radical change in breakfast buffets. In place of cereal, I now see chai+blueberry smoothies. On room service menus, traditional iceberg lettuce salads have been replaced with kale salads and quinoa power-bowls.

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Topics: Company Viewpoint, Trends & Research


4th Semi-Annual Food Labeling: Evolving Regulatory Compliance Conference

Posted by Thea Bourianne on March 3, 2017

The 4th semi-annual Food Labeling: Evolving Regulatory Compliance Conference took place February 27th and 28th, 2017 in Alexandria, Virginia. According to the conference description, the key theme this year was "recognizing and preparing for the impact of FDA & USDA label changes on special claims, serving size and ingredients, developing effective methods for transition and compliance, including reformulation and successfully managing the effect on consumer behavior and sales.

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Topics: Trends & Research


Label Insight’s Open Data Initiative to Power Front-of-Pack Labeling Research

Posted by Dagan Xavier on February 23, 2017

Earlier this month, Label Insight announced the launch of our Open Data Initiative, which provides complimentary use of Label Insight’s product data to academic researchers and non-profit organizations. The goal of this initiative is to advance critical research topics that affect today's increasingly health conscious food shoppers. Today we’re excited to share one of the real life applications of this research.

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Topics: Trends & Research


9 Key Learnings of 2016

Posted by Kira Karapetian on January 6, 2017

This has been a year of significant change for the CPG and retail industries. The first update to the Nutrition Facts Panel since the 90s, the evolving definition of the term healthy, growing transparency demands from consumers, and the launch of the SmartLabel™ initiative brought transparency center stage in 2016. As we head into 2017, we expect to see a continued trends towards transparency with the innovators and early adopters seeing early returns on their investment in transparency. Here are some of our key learnings of 2016:

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Topics: Company Viewpoint, Trends & Research


Satisfy Consumer Demand for Transparency Digitally with SmartLabel

Posted by Kira Karapetian on September 28, 2016

Welcome to the 4th and final post in of our Transparency ROI blog series, where we’re breaking down our TROI  study piece-by-piece.

So far in the series, we’ve learned how transparency leads to increased brand loyalty and perceived brand worth, how millennial moms are leading the charge for product transparency, and why product transparency means going beyond the label.

Today, we’ll take a look at the way brands can satisfy consumer demand for transparency.

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Topics: Trends & Research


Product Transparency Means Going Beyond the Label

Posted by Kira Karapetian on September 21, 2016

Welcome to Part 3 of our Transparency ROI blog series, where we’re breaking down our TROI  study piece-by-piece.

So far in the series, we’ve learned how transparency leads to increased brand loyalty and perceived brand worth and how millennial moms are leading the charge for product transparency.

Today, we’ll take a look at what transparency actually means to consumers.

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Topics: Trends & Research


Millennial Moms are Leading the Charge for Product Transparency

Posted by Kira Karapetian on September 15, 2016

When we launched the 2016 Label Insight Transparency ROI Study in late August, the idea was to take a deep dive into consumer preferences for transparency and how it affects trust for and loyalty towards brands.

What we learned is that brands have the opportunity to improve their bottom line just by providing product transparency - from increased brand loyalty, new market share and even brand worth. Here at Label Insight, we call this Transparency ROI.

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Topics: Trends & Research


Transparency Leads to Increased Brand Loyalty and Perceived Brand Worth

Posted by Kira Karapetian on September 7, 2016

We know that consumer demand for product transparency is on the rise, and brands that fulfill this demand by providing comprehensive product information are poised to gain favor with consumers.

But what does product transparency really mean to consumers and how does it affect shopper behavior, trust and loyalty? And, can it actually influence market share and revenue?

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Topics: Trends & Research


Food Revolution: The digital demand for product transparency

Posted by Kira Karapetian on July 25, 2016

Earlier this year, Label Insight released the Food Revolution study after surveying more than 1,500 consumers to determine how they make food choices, shop and what they expect from brands when it comes to product information.

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Topics: Trends & Research


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