Blog

Millennial Moms are Leading the Charge for Product Transparency

Posted by Kira Karapetian on September 15, 2016

When we launched the 2016 Label Insight Transparency ROI Study in late August, the idea was to take a deep dive into consumer preferences for transparency and how it affects trust for and loyalty towards brands.

What we learned is that brands have the opportunity to improve their bottom line just by providing product transparency - from increased brand loyalty, new market share and even brand worth. Here at Label Insight, we call this Transparency ROI.

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Topics: Trends & Research


Transparency Leads to Increased Brand Loyalty and Perceived Brand Worth

Posted by Kira Karapetian on September 7, 2016

We know that consumer demand for product transparency is on the rise, and brands that fulfill this demand by providing comprehensive product information are poised to gain favor with consumers.

But what does product transparency really mean to consumers and how does it affect shopper behavior, trust and loyalty? And, can it actually influence market share and revenue?

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Topics: Trends & Research


Food Revolution: The digital demand for product transparency

Posted by Kira Karapetian on July 25, 2016

Earlier this year, Label Insight released the Food Revolution study after surveying more than 1,500 consumers to determine how they make food choices, shop and what they expect from brands when it comes to product information.

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Topics: Trends & Research


Food Revolution: Transparency plays key role in shopper decision making, fosters loyalty

Posted by Kira Karapetian on July 19, 2016

With a mission of helping consumers understand what’s in the products they use and consume, Label Insight is naturally interested in consumer demand for product transparency and how it affects CPG brands and retailers. Earlier this year, Label Insight surveyed more than 1,500 consumers to determine how they make food choices, shop and what they expect from brands when it comes to product information.

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Topics: Trends & Research


Food Revolution: Consumers expect transparency, don’t think brands are delivering

Posted by Kira Karapetian on July 13, 2016

Label Insight was founded with the mission of helping consumers understand what’s in the products they use and consume. To explore consumer demand for product transparency and how it affects CPG brands and retailers, Label Insight surveyed more than 1,500 consumers to determine how they make food choices, shop and what they expect from brands when it comes to product information. We officially launched our Food Revolution survey in late June. In our Food Revolution blog series we’re breaking down the study piece-by-piece.

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Topics: Trends & Research


Food Revolution: Exploring Consumer Confusion and Distrust

Posted by Kira Karapetian on July 7, 2016

Label Insight was built on a belief in transparency. We believe the more we know about what’s in the products we use and consume, the more we can make smart purchase decisions. But for brands and retailers, the path to transparency isn’t easy. Consumers have different views on what information they want and who can be trusted to share this information.

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Topics: Trends & Research


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