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Nielsen and Label Insight Announce Strategic Alliance to Bring Label Transparency to Consumer Packaged Goods Companies and Retailers

Posted by Press on December 1, 2016

NEW YORK, Dec. 1, 2016 /PRNewswire/ -- Today, label transparency plays an influential role in what consumers buy, what manufacturers make and how government organizations regulate. Nielsen (NYSE: NLSN) and Label Insight, a cloud-based product data refinery platform, announced today, a strategic alliance to help bring clarity to food, beverage and non-food transparency for the consumer packaged goods (CPG) and retail industry. This one-of-a-kind alliance will help enable CPG companies and retailers to make faster and more informed data-decisions to grow sales by understanding product trends and creating better personalization for the wellness consumer. Together, Nielsen and Label Insight will develop and maintain a CPG industry retail and consumer measurement capability incorporating food, beverage and non-food ingredients, nutrients and U.S. government regulated product attributes.

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Topics: Press


STUDY: Nearly Three-Fourths of Consumers Would Pay More for Products that Offer Complete Transparency

Posted by Press on August 31, 2016

CHICAGO, Aug. 30, 2016 /PRNewswire/ -- Consumer demand for product transparency is on the rise, and brands that fulfill this demand by providing comprehensive product information are poised to grow market share and revenue. In fact, Label Insight's2016 Transparency ROI Study reveals that nearly 9 in 10 consumers say transparency is important to them across every food product category, and 40 percent say they would switch to a new brand if it offered full product transparency.

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Topics: Press


Food Navigator: Your SmartLabel landing page could become more important than your website or Facebook page

Posted by Press on August 24, 2016

While the SmartLabel initiative has been dismissed by some as an elaborate conspiracy by big food companies to avoid on-pack GMO labeling statement, it will ultimately have far broader significance - and potentially a huge impact on how consumers view all food and beverage products - predicts product data and image platform Label Insight. 

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Topics: Press, SmartLabel™


Naked Bacon Launches Products on SmartLabel™ with Support from Label Insight

Posted by Press on July 19, 2016

CHICAGO, July 19, 2016 /PRNewswire/ -- Label Insight, the leading provider of data solutions that power transparency between CPG brands, retailers and consumers, announced today that all-natural bacon producer, Naked Bacon, is participating in theSmartLabel initiative with the launch of SmartLabel pages for their bacon products.

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Topics: Press


Label Insight Co-Founders Listed in Crain's Chicago Business Tech 50

Posted by Press on July 18, 2016

We're thrilled our co-founders are recognized in the Crain's Chicago Tech 50 2016! Crain's Tech 50 is the guide to Chicago's sweeping technology ecosystem: founders, CEOs, technologists, risk takers, investors and up-and-comers whose names you should know. 

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Topics: Press, Label Insight News


Label Insight Supports Passage of National GMO Disclosure Bill in Congress

Posted by Press on July 14, 2016

CHICAGO, July 14, 2016 /PRNewswire/ -- Label Insight, the leading provider of data solutions that power transparency between CPG brands, retailers and consumers, applauds the House of Representatives' passage of the National GMO Disclosure Bill. As an organization founded with the mission of helping consumers understand what's in the products they use and consume, Label Insight believes in the advancement of all forms of product transparency and supports this legislation.

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Topics: Press


Label Insight Commends Senate Passage of National GMO Disclosure Bill

Posted by Press on July 8, 2016

CHICAGO, July 8, 2016 /PRNewswire/ -- Label Insight, the leading provider of data solutions that power transparency between CPG brands, retailers and consumers, expresses its support for the recently passed Senate bill that calls for a Federal Standard for GMO labeling.

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Topics: Press


Talk Business & Politics: Consumers demand more transparency from food producers

Posted by Press on June 24, 2016

Food transparency has a definitive impact on consumers’ buying decisions, according to a new study from data research firm Label Insight. The company reports that 94% of respondents said that companies providing product information on their labels not only matters, but impacts their buying decisions.

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Topics: Press


Food Engineering: Just the facts, please

Posted by Press on June 22, 2016

Give it to them straight. That is the theme of a recent study conducted by Label Insight that suggests consumers are still afraid to fully trust manufacturers when it comes to understanding what’s in their food despite the belief it’s the manufacturer’s responsibility to provide it.

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Topics: Press


Convenience Store News: Consumers Seek Food Product Transparency

Posted by Press on June 22, 2016

Many brands are at risk of losing customers to brands that provide better product transparency.

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Topics: Press


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