Blog

A Team Effort: Collecting Product Data at the Largest Natural Products Expo

Posted by Matt Valenti on March 31, 2017

Label Insight sent seven team members to Anaheim, California for the Natural Product Expo. This years “Expo West” was the largest in the history of Natural Products Expos. There were over 80,000 attendees and 3,100 exhibitors. Our job was to collect images of all the products at expo in order for Label Insight to collect data and provide attributes to our client. Being a very tall order, we hired 55 people from the Southern California area to be what we call “TrendSpotters” to help us with collection. 

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Topics: Company Viewpoint


Label Insight Data Contributes to Improved Awareness of Added Sugars in Food Supply

Posted by Dagan Xavier on March 27, 2017

Healthy Food America, a nonprofit institution that drives change in policy and industry practice to ensure equal and easy access to nutritious food, held a working group in December of last year with 13 different public and private institutions (FDA- CFSAN, USDA - CNPP, Ohio State, UNC to name a few). The focus of the symposium was to discuss efforts to improve the quality and timeliness of added sugars data in the US.

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Topics: Company Viewpoint


FMI Midwinter 2017 – A First Timer’s Perspective

Posted by Rich Coleman on February 15, 2017

The Food Marketing Institute's 2017 Midwinter Executive Conference brought over 1,000 of the industry’s key decision-makers together. Retailers, wholesalers, independent operators, suppliers and manufacturers spent time immersing themselves in education programs and strategic executive exchanges to discuss and understand what is required to grow their business in today’s rapidly changing food retail environment. As a first timer to the event, I thought I’d share my perspective for a few of the key themes I heard throughout the four days.

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Topics: Company Viewpoint


The Path to Millennial Spend is Paved with Transparency

Posted by Kira Karapetian on February 10, 2017

Millennials are shaking up the CPG industry and forcing brands and retailers alike to start thinking differently about the way they market to and communicate with this generation.

Earlier this week Forbes published an article What Brands Need To Know About Modern Millennial Snack Culture which reiterated this fact. In the article, Jeff Fromm shares how millennials’ prolific love of snacking - four times a day in many cases -  has resulted in the CPG industries strongest growth in four years primarily because of the uptick in sales for snacking brands.

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Topics: Company Viewpoint


Product Insider: Nielsen and Label Insight Making Transparency Possible for Brands and Retailers

Posted by Ronak Sheth on February 9, 2017

Over the past few years we have seen an unprecedented rise in consumer demand for transparency, with many consumers going so far as to switching from their preferred brands in favor of brands which provide more transparency.

You can observe this phenomenon any time you go to the grocery store. Take a moment to watch people shop. See how they study products before putting them in their basket. They are trying to understand: "What is this ingredient?" "What does cage-free mean?" "Does this product match my ethics? Was it tested on animals?".

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Topics: Company Viewpoint


Label Insight Applauds Unilever US Fragrance Transparency Initiative for Personal Care Brands

Posted by Angie Kimes on February 7, 2017

Nearly 4 in 10 consumers say they would switch to a new brand from a current preferred brand in favor of increased product transparency, and 73% of consumers would be willing to pay more for a product that offers complete transparency, according to a recent survey by Label Insight. The demand for transparency is clear, yet two of the most challenging categories in which to find information are those in which we come in contact the most -  food and personal care products.

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Topics: SmartLabel™, Company Viewpoint


9 Key Learnings of 2016

Posted by Kira Karapetian on January 6, 2017

This has been a year of significant change for the CPG and retail industries. The first update to the Nutrition Facts Panel since the 90s, the evolving definition of the term healthy, growing transparency demands from consumers, and the launch of the SmartLabel™ initiative brought transparency center stage in 2016. As we head into 2017, we expect to see a continued trends towards transparency with the innovators and early adopters seeing early returns on their investment in transparency. Here are some of our key learnings of 2016:

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Topics: Company Viewpoint, Trends & Research


What Does Your Product Data Say About Your Brand?

Posted by Patrick Moorhead on October 5, 2016

Right now, millions of shoppers are typing your brand into the search bar on their smart phones, and they aren’t looking to watch your latest TV spot. Consumers are actively seeking detailed product information before they buy, and their ability to find complete, accurate data has a dramatic effect on their purchase decisions, both today, and over time. Consumers' first contact with your brand is increasingly via mobile search, not advertising. What is your product data saying about your brand today?

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Topics: Company Viewpoint


Meet the Team: Senior Personal Care Analysts Anna Thibaut and Lora Aulabaugh

Posted by Stephanie Casstevens on September 22, 2016

Welcome to Meet the Team, a monthly series that introduces you to the great talent and leadership at Label Insight. This month's post is special because we got to talk to two of our team members who specialize in personal care products: Senior Personal Care Analysts, Lora Aulabaugh and Anna Thibaut.

Both Anna and Laura started within the last 6 months and have been able to grow and learn together at Label Insight. They collaborate on bigger projects while also working independently on separate, smaller projects. We're excited to hear about all they've been up to and get to know them a little better!

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Topics: Company Viewpoint


Label Insight Contributes to the USDA Open Data Partnership for Public Health

Posted by Kira Karapetian on September 20, 2016

At the Global Open Data for Agriculture and Nutrition (GODAN) Summit, the USDA announced a new open data partnership for public health, with the launch of the USDA Branded Food Products Database. The USDA Branded Food Products Database is a free online resource for families, the food industry and researchers containing nutrition details on more than 80,000 name brand prepared and packaged foods available at restaurants and grocery stores.


Pictured from left to right: Dagan Xavier, Label Insight; Pamela Starke-Reed, USDA; USDA Secretary, Tom Vilsack; Delia Murphy, ILSI North America; Ronak Sheth, Label Insight; Allison Kretser, ILSI North America. 

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Topics: Company Viewpoint


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