Blog

Product Insider: Nielsen and Label Insight Making Transparency Possible for Brands and Retailers

Posted by Ronak Sheth on February 9, 2017

Over the past few years we have seen an unprecedented rise in consumer demand for transparency, with many consumers going so far as to switching from their preferred brands in favor of brands which provide more transparency.

You can observe this phenomenon any time you go to the grocery store. Take a moment to watch people shop. See how they study products before putting them in their basket. They are trying to understand: "What is this ingredient?" "What does cage-free mean?" "Does this product match my ethics? Was it tested on animals?".

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Topics: Company Viewpoint


Label Insight Applauds Unilever US Fragrance Transparency Initiative for Personal Care Brands

Posted by Angie Kimes on February 7, 2017

Nearly 4 in 10 consumers say they would switch to a new brand from a current preferred brand in favor of increased product transparency, and 73% of consumers would be willing to pay more for a product that offers complete transparency, according to a recent survey by Label Insight. The demand for transparency is clear, yet two of the most challenging categories in which to find information are those in which we come in contact the most -  food and personal care products.

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Topics: SmartLabel™, Company Viewpoint


9 Key Learnings of 2016

Posted by Kira Karapetian on January 6, 2017

This has been a year of significant change for the CPG and retail industries. The first update to the Nutrition Facts Panel since the 90s, the evolving definition of the term healthy, growing transparency demands from consumers, and the launch of the SmartLabel™ initiative brought transparency center stage in 2016. As we head into 2017, we expect to see a continued trends towards transparency with the innovators and early adopters seeing early returns on their investment in transparency. Here are some of our key learnings of 2016:

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Topics: Company Viewpoint, Trends & Research


What Does Your Product Data Say About Your Brand?

Posted by Patrick Moorhead on October 5, 2016

Right now, millions of shoppers are typing your brand into the search bar on their smart phones, and they aren’t looking to watch your latest TV spot. Consumers are actively seeking detailed product information before they buy, and their ability to find complete, accurate data has a dramatic effect on their purchase decisions, both today, and over time. Consumers' first contact with your brand is increasingly via mobile search, not advertising. What is your product data saying about your brand today?

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Topics: Company Viewpoint


Meet the Team: Senior Personal Care Analysts Anna Thibaut and Lora Aulabaugh

Posted by Stephanie Casstevens on September 22, 2016

Welcome to Meet the Team, a monthly series that introduces you to the great talent and leadership at Label Insight. This month's post is special because we got to talk to two of our team members who specialize in personal care products: Senior Personal Care Analysts, Lora Aulabaugh and Anna Thibaut.

Both Anna and Laura started within the last 6 months and have been able to grow and learn together at Label Insight. They collaborate on bigger projects while also working independently on separate, smaller projects. We're excited to hear about all they've been up to and get to know them a little better!

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Topics: Company Viewpoint


Label Insight Contributes to the USDA Open Data Partnership for Public Health

Posted by Kira Karapetian on September 20, 2016

At the Global Open Data for Agriculture and Nutrition (GODAN) Summit, the USDA announced a new open data partnership for public health, with the launch of the USDA Branded Food Products Database. The USDA Branded Food Products Database is a free online resource for families, the food industry and researchers containing nutrition details on more than 80,000 name brand prepared and packaged foods available at restaurants and grocery stores.


Pictured from left to right: Dagan Xavier, Label Insight; Pamela Starke-Reed, USDA; USDA Secretary, Tom Vilsack; Delia Murphy, ILSI North America; Ronak Sheth, Label Insight; Allison Kretser, ILSI North America. 

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Topics: Company Viewpoint


Meet the Team: Dan Lutger, Senior Design Manager

Posted by Stephanie Casstevens on August 29, 2016

Welcome to Meet the Team, a monthly series that introduces you to the great talent and leadership at Label Insight. This month we’re excited to introduce our Senior Design Manager, Dan Lutger. 

So Dan, tell me a little about how long you’ve been with the company and what your role entails. 

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Topics: Company Viewpoint


Meet the Team: Jordan Ho, VP of Product

Posted by Stephanie Casstevens on July 20, 2016

Welcome to Meet the Team, a monthly series that introduces you to the great talent and leadership at Label Insight. This month we’re excited to introduce our VP of Product, Jordan Ho. 

Jordan Ho - VP of Product

So Jordan, you lead the product team here at Label Insight. Tell me a little about how long you’ve been with the company and what your role entails?

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Topics: Company Viewpoint


Food Manufacturing: How Big Food Can Stay Ahead of Food Trends

Posted by Anton Xavier on July 12, 2016

In a recent article on Food Manufacturing titled How Big Food Can Stay Ahead of Food Trends, I answered some questions about the wants and needs of consumers in the Big Food industry. Nearly three in every four consumers consider whether they have access to the full list of ingredient information when making purchase decisions, based on our recent Food Revolution study

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Topics: Company Viewpoint


Label Insight GMO Disclosure Statement

Posted by Patrick Moorhead on July 8, 2016

Today, the Senate passed an important bill supporting a Federal Standard for GMO labeling. As an organization that believes in the advancement of all forms of transparency relating to food products and ingredients, Label Insight supports this legislation.

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Topics: Company Viewpoint


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