In the past few weeks, I've been in Hong Kong, London, and Chicago and have started to notice the radical change in breakfast buffets. In place of cereal, I now see chai+blueberry smoothies. On room service menus, traditional iceberg lettuce salads have been replaced with kale salads and quinoa power-bowls.
These shifts in response to rapidly changing consumer preferences extend beyond hotel rooms and breakfast buffets, and are now also found in retail center store. A recent study with Nielsen and Label Insight found that 30% of the grocery categories now include blueberry in the product formulation, and 23% contain chia seeds.
This explosion of superfood ingredients across a broader set of products allow consumers to boost nutrient, vitamin, and antioxidants more easily into their diet.
To read more, check out Nielsen's post "Spring Superpower, Brought to You By Superfoods Across the Store."