CHICAGO, July 8, 2016 /PRNewswire/ -- Label Insight, the leading provider of data solutions that power transparency between CPG brands, retailers and consumers, expresses its support for the recently passed Senate bill that calls for a Federal Standard for GMO labeling.
Topics: Label Insight News
Paul Schaut is now the chief executive of Label Insight, the startup formerly known as FoodEssentials that provides SaaS (software as a service) data solutions for consumers and companies to access more detailed food label data.
Picky consumers want to know what they’re eating, without needing a science degree
Consumers hold manufacturers more accountable for supply chain transparency than they do farmers, restaurants or grocery stores.
An evolving world — increased digital technology, demographic shifts, and global economic realignment — are shaping the food industry. Campbell Soup made this point and talked about its response to these critical factors at its CAGNY presentation Wednesday.
What began as an industry buzzword is now an expectation, a handshake with the consumer to be open and honest about products. For companies that have yet to adapt transparency, getting on board could be a big problem, according to industry players.
Last year McDonalds’s tested a new kale breakfast bowl at some of its California locations and Wendy’s offers it on its menu as well. Also, food market researcher Label Insight estimates that kale is in 420 products on the market now. Read the full Fox News article, here.
Topics: Company Viewpoint
Signs of kale’s popularity abound. Chick-fil-A recently announced that it was planning to replace its cole slaw side dish with a kale salad. Wendy’s (WEN) offers it on its menu as well. Food market researcher Label Insight estimates that kale is in 420 products on the market now, ranging from packaged vegetables to energy bars. Read the full CBS Money Watch article , here.
Topics: Company Viewpoint
An innovative SmartLabel technology initiative announced Dec. 2 by leading food, beverage and consumer products companies will enable consumers to have easy and instantaneous access to detailed information about thousands of products, with more than 30 major companies already committed to taking part in the transparency initiative.
Consumer packaged goods giants have been seeing the light on the desire by American consumers for more transparency in the foods and beverages they buy, and so the industry’s leading US lobbying arm has come out with a new platform called SmartLabel that manufacturers hope will give shoppers more of the information that they crave.