Data Driven Experiences for Bricks + Clicks
Amazon Just Turned Up the Heat on All Retailers to Embrace Ecommerce
With its proven tech infrastructure and scale, Amazon's acquisition of Whole Foods adds a highly valuable, much needed pile of bricks to Amazon’s brick+click equation, combining their industry leading customer & marketplace intelligence with a scaled distribution footprint and built-in consumer base for grocery. This move signals that it’s time for conventional retail to get serious about technological innovation, e-commerce, and consumer experience. For conventional grocers, Amazon has just made your 3 year e-commerce and innovation strategy obsolete.
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