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Kira Karapetian

Recent Posts

Label Insight Contributes to the USDA Open Data Partnership for Public Health

Posted by Kira Karapetian on September 20, 2016

At the Global Open Data for Agriculture and Nutrition (GODAN) Summit, the USDA announced a new open data partnership for public health, with the launch of the USDA Branded Food Products Database. The USDA Branded Food Products Database is a free online resource for families, the food industry and researchers containing nutrition details on more than 80,000 name brand prepared and packaged foods available at restaurants and grocery stores.


Pictured from left to right: Dagan Xavier, Label Insight; Pamela Starke-Reed, USDA; USDA Secretary, Tom Vilsack; Delia Murphy, ILSI North America; Ronak Sheth, Label Insight; Allison Kretser, ILSI North America. 

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Topics: Company Viewpoint


Label Insight Named as Top 100 Finalist for the 15th Annual Chicago Innovation Awards

Posted by Kira Karapetian on September 19, 2016

Label Insight has been selected as one of the Top 100 Finalists for the 15th annual Chicago Innovation Awards. The awards celebrate the most innovative new products and services in the Chicago region across all organization sizes, sectors and industries. This year's winners were selected from a record-breaking 643 nominations, which were narrowed down by 13 judges down to 100 finalists. 1500 business and civic leaders will come together to honor the winners when they are announced on October 25th at Chicago's Harris Theater.

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Topics: Label Insight News


Millennial Moms are Leading the Charge for Product Transparency

Posted by Kira Karapetian on September 15, 2016

When we launched the 2016 Label Insight Transparency ROI Study in late August, the idea was to take a deep dive into consumer preferences for transparency and how it affects trust for and loyalty towards brands.

What we learned is that brands have the opportunity to improve their bottom line just by providing product transparency - from increased brand loyalty, new market share and even brand worth. Here at Label Insight, we call this Transparency ROI.

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Topics: Trends & Research


Transparency Leads to Increased Brand Loyalty and Perceived Brand Worth

Posted by Kira Karapetian on September 7, 2016

We know that consumer demand for product transparency is on the rise, and brands that fulfill this demand by providing comprehensive product information are poised to gain favor with consumers.

But what does product transparency really mean to consumers and how does it affect shopper behavior, trust and loyalty? And, can it actually influence market share and revenue?

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Topics: Trends & Research


Food Revolution: The digital demand for product transparency

Posted by Kira Karapetian on July 25, 2016

Earlier this year, Label Insight released the Food Revolution study after surveying more than 1,500 consumers to determine how they make food choices, shop and what they expect from brands when it comes to product information.

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Topics: Trends & Research


Food Revolution: Transparency plays key role in shopper decision making, fosters loyalty

Posted by Kira Karapetian on July 19, 2016

With a mission of helping consumers understand what’s in the products they use and consume, Label Insight is naturally interested in consumer demand for product transparency and how it affects CPG brands and retailers. Earlier this year, Label Insight surveyed more than 1,500 consumers to determine how they make food choices, shop and what they expect from brands when it comes to product information.

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Topics: Trends & Research


Food Revolution: Consumers expect transparency, don’t think brands are delivering

Posted by Kira Karapetian on July 13, 2016

Label Insight was founded with the mission of helping consumers understand what’s in the products they use and consume. To explore consumer demand for product transparency and how it affects CPG brands and retailers, Label Insight surveyed more than 1,500 consumers to determine how they make food choices, shop and what they expect from brands when it comes to product information. We officially launched our Food Revolution survey in late June. In our Food Revolution blog series we’re breaking down the study piece-by-piece.

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Topics: Trends & Research


Food Revolution: Exploring Consumer Confusion and Distrust

Posted by Kira Karapetian on July 7, 2016

Label Insight was built on a belief in transparency. We believe the more we know about what’s in the products we use and consume, the more we can make smart purchase decisions. But for brands and retailers, the path to transparency isn’t easy. Consumers have different views on what information they want and who can be trusted to share this information.

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Topics: Trends & Research


STUDY: Ninety-four Percent of Consumers say Food Product Transparency From Brands and Manufacturers is Important, Impacts Purchase

Posted by Kira Karapetian on June 21, 2016

Label Insight study reveals insights into consumer demand for product transparency and its impact on the food industry

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Topics: Label Insight News


Label Insight to Share Key Strategies at FMI Connect To Empower Brands Implementing SmartLabel

Posted by Kira Karapetian on June 15, 2016

Vice President of Sales, Dave Byman, to shed light on the food industry’s latest transparency initiative and demonstrate best practices for a successful SmartLabel implementation  

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Topics: Label Insight News


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