Blog

Kira Karapetian

Recent Posts

Superfoods for the Win, Artificial Ingredients Out

Posted by Kira Karapetian on May 16, 2017

Welcome back to our Shopper Trends series. We’re taking a deeper look at key findings from the 2017 Label Insight Shopper Trends Survey. Last time we talked about how more and more Americans are grocery shopping with specific diets in mind. This post will look at foods and ingredients on the rise, and those that have fallen out of favor.

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Topics: Trends & Research


Focus on Diet and Health Affects How Half of Americans Shop

Posted by Kira Karapetian on May 9, 2017

Half of Americans Shop with Diets and Health in Mind

At Label Insight, food data is a big deal. We are dedicated to helping brands and retailers improve the way they share their product data with consumers. We also invest in research to stay ahead of food industry trends. Our latest research, Label Insight’s 2017 Shopper Trends Study, didn’t disappoint. We’re sharing our biggest takeaways in a series of blog posts, so keep following for the full scoop.

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Topics: Trends & Research


The Path to Millennial Spend is Paved with Transparency

Posted by Kira Karapetian on February 10, 2017

Millennials are shaking up the CPG industry and forcing brands and retailers alike to start thinking differently about the way they market to and communicate with this generation.

Earlier this week Forbes published an article What Brands Need To Know About Modern Millennial Snack Culture which reiterated this fact. In the article, Jeff Fromm shares how millennials’ prolific love of snacking - four times a day in many cases -  has resulted in the CPG industries strongest growth in four years primarily because of the uptick in sales for snacking brands.

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Topics: Company Viewpoint


9 Key Learnings of 2016

Posted by Kira Karapetian on January 6, 2017

This has been a year of significant change for the CPG and retail industries. The first update to the Nutrition Facts Panel since the 90s, the evolving definition of the term healthy, growing transparency demands from consumers, and the launch of the SmartLabel™ initiative brought transparency center stage in 2016. As we head into 2017, we expect to see a continued trends towards transparency with the innovators and early adopters seeing early returns on their investment in transparency. Here are some of our key learnings of 2016:

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Topics: Company Viewpoint, Trends & Research


Label Insight and LANSA Partner to Deliver Complete View of Product Data

Posted by Kira Karapetian on October 25, 2016

Industry leaders unite to provide a robust data solution for CPG brands and retailers, empowering them to better fulfill consumer demand for product transparency

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Topics: Label Insight News


Satisfy Consumer Demand for Transparency Digitally with SmartLabel

Posted by Kira Karapetian on September 28, 2016

Welcome to the 4th and final post in of our Transparency ROI blog series, where we’re breaking down our TROI  study piece-by-piece.

So far in the series, we’ve learned how transparency leads to increased brand loyalty and perceived brand worth, how millennial moms are leading the charge for product transparency, and why product transparency means going beyond the label.

Today, we’ll take a look at the way brands can satisfy consumer demand for transparency.

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Topics: Trends & Research


Product Transparency Means Going Beyond the Label

Posted by Kira Karapetian on September 21, 2016

Welcome to Part 3 of our Transparency ROI blog series, where we’re breaking down our TROI  study piece-by-piece.

So far in the series, we’ve learned how transparency leads to increased brand loyalty and perceived brand worth and how millennial moms are leading the charge for product transparency.

Today, we’ll take a look at what transparency actually means to consumers.

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Topics: Trends & Research


Label Insight Contributes to the USDA Open Data Partnership for Public Health

Posted by Kira Karapetian on September 20, 2016

At the Global Open Data for Agriculture and Nutrition (GODAN) Summit, the USDA announced a new open data partnership for public health, with the launch of the USDA Branded Food Products Database. The USDA Branded Food Products Database is a free online resource for families, the food industry and researchers containing nutrition details on more than 80,000 name brand prepared and packaged foods available at restaurants and grocery stores.


Pictured from left to right: Dagan Xavier, Label Insight; Pamela Starke-Reed, USDA; USDA Secretary, Tom Vilsack; Delia Murphy, ILSI North America; Ronak Sheth, Label Insight; Allison Kretser, ILSI North America. 

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Topics: Company Viewpoint


Label Insight Named as Top 100 Finalist for the 15th Annual Chicago Innovation Awards

Posted by Kira Karapetian on September 19, 2016

Label Insight has been selected as one of the Top 100 Finalists for the 15th annual Chicago Innovation Awards. The awards celebrate the most innovative new products and services in the Chicago region across all organization sizes, sectors and industries. This year's winners were selected from a record-breaking 643 nominations, which were narrowed down by 13 judges down to 100 finalists. 1500 business and civic leaders will come together to honor the winners when they are announced on October 25th at Chicago's Harris Theater.

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Topics: Label Insight News


Millennial Moms are Leading the Charge for Product Transparency

Posted by Kira Karapetian on September 15, 2016

When we launched the 2016 Label Insight Transparency ROI Study in late August, the idea was to take a deep dive into consumer preferences for transparency and how it affects trust for and loyalty towards brands.

What we learned is that brands have the opportunity to improve their bottom line just by providing product transparency - from increased brand loyalty, new market share and even brand worth. Here at Label Insight, we call this Transparency ROI.

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Topics: Trends & Research


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