Blog

9 Key Learnings of 2016

Posted by Kira Karapetian on January 6, 2017

This has been a year of significant change for the CPG and retail industries. The first update to the Nutrition Facts Panel since the 90s, the evolving definition of the term healthy, growing transparency demands from consumers, and the launch of the SmartLabel™ initiative brought transparency center stage in 2016. As we head into 2017, we expect to see a continued trends towards transparency with the innovators and early adopters seeing early returns on their investment in transparency. Here are some of our key learnings of 2016:

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Topics: Company Viewpoint, Trends & Research


What Does it Take to Get Started with SmartLabel?

Posted by Katie LeGrand on January 5, 2017

Many brands are currently deciding how to best approach upcoming changes to the Nutrition Facts Panel. But why update your packaging and product data for the new label and then go back and do it all over again for GMO disclosure? Plus, these are just the two current mandates that are part of a much larger consumer demand for product transparency that will continue to evolve. As brands seek to find the best way to answer this demand, many are choosing to participate in the SmartLabel initiative now to get ahead of the curve.

Brands that adopt a "label it once" mindset and embrace a scalable and future-proof solution, such as SmartLabel, will be able to easily update their product data to respond to evolving regulation changes. SmartLabel is not a one-time, band-aid solution. It is a multifaceted, dynamic approach to delivering more complete and accurate information to your consumers while also complying with industry regulations.

We thought it would be helpful to share some best practices for getting started with SmartLabel including how to plan for your data, organize your internal resources, prioritize your products, and create high quality SmartLabel pages.

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Topics: SmartLabel™


Nielsen and Label Insight Announce Strategic Alliance to Bring Label Transparency to Consumer Packaged Goods Companies and Retailers

Posted by Press on December 1, 2016

NEW YORK, Dec. 1, 2016 /PRNewswire/ -- Today, label transparency plays an influential role in what consumers buy, what manufacturers make and how government organizations regulate. Nielsen (NYSE: NLSN) and Label Insight, a cloud-based product data refinery platform, announced today, a strategic alliance to help bring clarity to food, beverage and non-food transparency for the consumer packaged goods (CPG) and retail industry. This one-of-a-kind alliance will help enable CPG companies and retailers to make faster and more informed data-decisions to grow sales by understanding product trends and creating better personalization for the wellness consumer. Together, Nielsen and Label Insight will develop and maintain a CPG industry retail and consumer measurement capability incorporating food, beverage and non-food ingredients, nutrients and U.S. government regulated product attributes.

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Topics: Press


Label Insight and LANSA Partner to Deliver Complete View of Product Data

Posted by Kira Karapetian on October 25, 2016

Industry leaders unite to provide a robust data solution for CPG brands and retailers, empowering them to better fulfill consumer demand for product transparency

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Topics: Label Insight News


Thank You, Label Insight

Posted by Paul Schaut on October 21, 2016

This week we gathered for our semi-annual company all hands in our Chicago office. As the picture shows, we’re getting really big - we can barely pack everyone into the lobby of our office for the company photo!


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Topics: Label Insight News


What Does Your Product Data Say About Your Brand?

Posted by Patrick Moorhead on October 5, 2016

Right now, millions of shoppers are typing your brand into the search bar on their smart phones, and they aren’t looking to watch your latest TV spot. Consumers are actively seeking detailed product information before they buy, and their ability to find complete, accurate data has a dramatic effect on their purchase decisions, both today, and over time. Consumers' first contact with your brand is increasingly via mobile search, not advertising. What is your product data saying about your brand today?

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Topics: Company Viewpoint


Satisfy Consumer Demand for Transparency Digitally with SmartLabel

Posted by Kira Karapetian on September 28, 2016

Welcome to the 4th and final post in of our Transparency ROI blog series, where we’re breaking down our TROI  study piece-by-piece.

So far in the series, we’ve learned how transparency leads to increased brand loyalty and perceived brand worth, how millennial moms are leading the charge for product transparency, and why product transparency means going beyond the label.

Today, we’ll take a look at the way brands can satisfy consumer demand for transparency.

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Topics: Trends & Research


Meet the Team: Senior Personal Care Analysts Anna Thibaut and Lora Aulabaugh

Posted by Stephanie Casstevens on September 22, 2016

Welcome to Meet the Team, a monthly series that introduces you to the great talent and leadership at Label Insight. This month's post is special because we got to talk to two of our team members who specialize in personal care products: Senior Personal Care Analysts, Lora Aulabaugh and Anna Thibaut.

Both Anna and Laura started within the last 6 months and have been able to grow and learn together at Label Insight. They collaborate on bigger projects while also working independently on separate, smaller projects. We're excited to hear about all they've been up to and get to know them a little better!

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Topics: Company Viewpoint


Product Transparency Means Going Beyond the Label

Posted by Kira Karapetian on September 21, 2016

Welcome to Part 3 of our Transparency ROI blog series, where we’re breaking down our TROI  study piece-by-piece.

So far in the series, we’ve learned how transparency leads to increased brand loyalty and perceived brand worth and how millennial moms are leading the charge for product transparency.

Today, we’ll take a look at what transparency actually means to consumers.

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Topics: Trends & Research


Label Insight Contributes to the USDA Open Data Partnership for Public Health

Posted by Kira Karapetian on September 20, 2016

At the Global Open Data for Agriculture and Nutrition (GODAN) Summit, the USDA announced a new open data partnership for public health, with the launch of the USDA Branded Food Products Database. The USDA Branded Food Products Database is a free online resource for families, the food industry and researchers containing nutrition details on more than 80,000 name brand prepared and packaged foods available at restaurants and grocery stores.


Pictured from left to right: Dagan Xavier, Label Insight; Pamela Starke-Reed, USDA; USDA Secretary, Tom Vilsack; Delia Murphy, ILSI North America; Ronak Sheth, Label Insight; Allison Kretser, ILSI North America. 

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Topics: Company Viewpoint


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